Q&A with Fawn Weaver
A photo of the many hands involved in the making of Jack Daniel’s Whiskey, including George Green, the son of Uncle Nearest, circa 1904. (Photo provided/Newfields)
The following interview is with Fawn Weaver, Founder of Uncle Nearest and UrbanFaith Contributor Maina Mwaura, about her new book Love & Whiskey. The views expressed here are those of the speakers and do not necessarily reflect those of UrbanFaith.
Maina: Why did you decide to write the book?
Fawn: The book is the reason I came to Lynchburg, Tennessee, in the first place. The story of Nearest Green and Jack Daniel is one of the greatest American stories the world needs to know, and it’s my great honor to have been able to tell it.
Maina: What did you learn that you didn’t already know about Nearest Green?
Fawn: When I first encountered this story, like most people, I knew absolutely nothing about Nearest Green. However, through my research, I’ve since discovered that he is the world’s first known African American master distiller, the teacher and mentor of Jack Daniel, and the only known master distiller for Jack Daniel Distillery No. 7.
Maina: What was the bond between Nearest Green and Jack Daniel?
Fawn: Jack was a young, white orphan who was mentored by and grew up learning from Nearest Green. When Jack was old enough to own his own business, he asked his mentor to be his first master distiller. I believe this to be one of the earliest examples of business allyship in America, a bond that continued for generations between the descendants of Nearest and Jack. Genuine backstories drive the American whiskey business, and it’s always about heritage.
Maina: Why do you think Uncle Nearest has resonated with its customers?
Fawn: Uncle Nearest was the first truly inclusive bourbon brand. Until our debut in 2017, bourbon marketing typically focused on one or two demographic groups. But we decided to tap into the ties that bind all humans: love, honor, and respect. When you look at our marketing and hear our team speak about our brand, those three words come up repeatedly. It turns out that if you bring together a marketing team that represents the full diversity of America and then market to all of America, it resonates. And, of course, we have the best story the bourbon world has ever known.
Maina: What one thing do you think will surprise readers about the book?
Fawn: Readers may be surprised by how openly I share about building Uncle Nearest and how my background and upbringing equipped me to face the onslaught of challenges in this industry. I’m very transparent about what it has taken to become who I am today and to build the company I’m known for now.
Maina: How did the book-writing process make you a better leader?
Fawn: I can’t say the book-writing process made me a better leader. What has made me a better leader is learning what my team needs and leaning into that as much as possible. However, the book has greatly inspired our team overall and serves as a constant reminder of our “why” today and moving forward.
Maina: What was Nearest Green’s spiritual background?
Fawn: We don’t know for certain. That said, his children and grandchildren attended Christian churches, so if they inherited their faith from Nearest, we can assume he was also Christian.
Maina: Did you say everything you wanted to in the book?
Fawn: Yes, I put everything into Love & Whiskey, so nothing remains untold. Anything new that I’ve learned since its publication will be included in an extended paperback version down the road.
Fawn Weaver 2021 – Photo Credit – Eric Ryan Anderson
As I’msitting in my little home office, it can be a challenge to understand that the world is much bigger than where I live in Kennesaw, Georgia. Or even the country that I’m proud to call home America, the same country that my father Moses Mwaura migrated to. Yet God calls for us to not only recognize that we’re part of a world representing over seven billion people, but at the same time to love the world. In fact, I would even venture to say that Isaiah 37:16 makes it clear that God made and sees the entire world, which is unlike me. God doesn’t see just one part of the world which is why as Christ Followers we should be praying for our world daily.
Recently on a rare Thursday Evening when many people were done working for the day, I had the privilege of spending a few minutes with United States Ambassador to the United Nations, Linda Thomas Greenfield. During my amazing time with her I learned so much about our world and the reasons that we should see ourselves not only as citizens of America but worldwide citizens. We have been placed here by a God who made and oversees the world. He desires for us to do our part, which in part is praying for the world around us.
As citizens of the world my prayer is that when people see us as American Citizens and followers of Jesus, that we are making them proud. We have been given a mandate by God to not only go into all the world, but also tackle issues that the world may be ignoring like climate change. The Ambassador is clear that climate change issues are not only affecting the us globally but also right here in America. To truly see the needs that are around us, we must people that love and recognize the needs around us. The United Nations is in New York City and is known as “The People’s House.” Ambassador Greenfield says, “It’s the peoples house, so anybody can come”. I will be taking her up on that offer because I believe that we are not only called to love our world, but we are also called to participate and engage with the world as world citizens. God doesn’t just love America, but He loves the entire world and there is so much work to be done. It is going to take all of us to pull off the task that He has called for us to do: bringing heaven to earth so that all may experience the kingdom of God.
