For years, I struggled to reconcile my passion for ministry and the marketplace. As a young minister, I found myself equally intrigued by the stories of great evangelists and the stories of entrepreneurs that used their influence to change the world. While the aspiration to be like the men and women I admired was immense, my reality painted a different picture. I was broke. Not only was I broke, but I faced the hard truth that I did not have the financial resources to accomplish what I felt God was calling me to do in ministry. Please don’t get me wrong, money does not make a ministry successful, but it sure does help. After all, the Bible states: “Money answers everything.” (Ecclesiastes 10:19).
As a Campus Staff Minister at a major Christian non-profit, I was tasked with raising a substantial budget to support the work of ministering the Gospel to students at Wesleyan University. After eight months of meeting with fundraising coaches and pitching the ministry to over 200 potential philanthropic partners, I was only able to raise half of my original fundraising goal. Little did I know that my failure to secure funding would be the catalyst to discovering my destiny in Christ.
Like many other young ministers, my desire to be an entrepreneur was distinctly separate from my desire to preach the Gospel. Because of this, I attributed my failures to lack of networks, lack of skill, and poor personal leadership, only to find that the deeper issue at play was that I was inauthentically engaging the call of God on my life. God called me to be a minister and an entrepreneur. In essence, an “EntreVangelist.”
I had spent nearly a decade preaching, serving on non-profit executive boards, traveling on missions nationally and internationally, and ministering in my local church. Yet, I never thought of taking the skills I acquired in ministry into the marketplace until I received what seemed to be a random call from a multi-millionaire asking me to work for him. He remembered my fundraising pitch from years ago. Now, it was his chance to pitch his multimillion-dollar project to me.
During the interview, I listened intently, mentally documented the areas needed for improvement, and made a suggestion that changed the project’s trajectory. Within a few weeks, I became the lead consultant. From that point on, I leveraged the skills I learned in ministry to lead a team of consultants, hire staff, and successfully pitch the project to city officials. While this opportunity transitioned me into a better understanding of God’s will for my life, I realized that I was internally conflicted by my desire to minister outside of the confines of the box I created around my calling. To address this internal struggle, I needed to clear up a misconception within myself regarding ministering in the marketplace.
Misconception: Ministry and the Marketplace Must be Separate
The misconception that deterred me from merging my skills in ministry and the marketplace was that I believed they were distinctly separate. Remember the story in the Bible where Jesus entered the temple courts and drove the money changers and merchants out of the temple? Well, for many that Scripture has been used to justify a separation between business and church; however, when one takes a closer look at Matthew 21:13, they will notice that Jesus declares: “My house will be called a house of prayer,’ but you are making it ‘a den of robbers.” This narrative focuses on the merchants and money changers perverting the House of God for personal gain. When Jesus forcefully redirects those exploiting the temple, He re-shifts the focus back to its primary use as a house of prayer. So, does this justify that the church and business should remain separate? The answer is no.
One thing to consider is that churches in America are legally and practically a business. Many, if not most churches have budgets, paid and volunteer staff, insurance, and boards of directors. In fact, the estimated hundreds of thousands of Protestant churches in America collect billions in revenue each year. They provide services, strategic planning, community development, networking events, conferences, and workshops that are considered valuable services in secular industries. A critical concept to understand is that the Church is a business and a ministry. As stewards entrusted with leading both, we should never forget that the primary function of the Church must always remain for the worship of God.
One of the realities of being a white Protestant in America is the historic freedom from needing a theological framework to confront structural and institutional forms of injustice due to race. Race continues to be a heavy burden for people of color in America. As such, a theological framework primarily oriented toward issues of personal salvation and morality is sufficient to address the questions of the dominant white culture. However, for blacks and Latinos, who not only have to wrestle with personal questions regarding sin and salvation but also evil from the outside because of their race, they need the Cross to provide hope that God intends to relieve the burdens and liabilities of being a subdominant minority. These burdens range from stereotypes and racial discrimination to issues of identity in light of Anglo-normativity and sociopolitical wellbeing. Blacks and Latinos need a comprehensive theology that deals with the cosmic scope of God redeeming every aspect of the creation affected by the Fall through the work and person of Christ.
Dr. Vincent Bacote, associate professor of theology at Wheaton College and an UrbanFaith contributor, presents a comprehensive theological framework in his chapter in a new book I edited titled Keep Your Head Up: America’s New Black Christian Leaders, Social Consciousness, and the Cosby Conversation. Bacote introduces the themes of Creation, Fall, Redemption, and Renewal (CFRR). CFRR reminds us of the following: God created the world good, it was corrupted by the Fall introducing sin and brokenness into the world, but God has a unique plan to renew the entire creation through the work and person of Jesus Christ. That is, the entire creation formed and shaped by Christ will also be renewed by Christ and reconciled unto Him (Col. 1:15-23).
CFRR not only tells us who we are, it also gives Christians a vision of the implications of the kingdom of God. Christians are not passive bystanders but are called to be leaders in the business reconciliation until Christ returns to bring finality to the renewal process inaugurated at his death and resurrection in ways never before realized in human history (Rom. 8:12-25).
For those seeking to preach the Good News of what was accomplished in the work and Person of Jesus Christ to blacks and Latinos, the application of biblical texts cannot be limited to personal issues of salvation and sanctification. Subdominant minorities who are immersed in a world of white privilege need to hear hope that God also intends to relieve them of the complex burdens of being a minority — burdens that whites do not encounter in their day-to-day lives in America. This is one reason why minority teachers are vitally important in ethnic church contexts. Otherwise, applying the gospel to the realities of white privilege will likely not be addressed regularly. Now, by white privilege I simply mean the privilege, special freedom, or immunity white persons have from some liability or burden to which non-white persons are subject in America.
A team of authors led by Fordham University psychology professor Celia B. Fisher provides an excellent list of issues that blacks and Latinos need to reconcile with the Truth. In an article titled “Applied Developmental Science, Social Justice, and Socio-Political Wellbeing,” Fisher and her team remind us that when evil entered the world it created a context for the following burdens experienced by Native Americans, blacks, and Latinos in America: (1) societal structures, policies, and so on that limit access to minorities, (2) the persistence of high-effort coping with the reality of marginalization that produces high levels of stress, (3) psycho-political wellbeing and validity concerns which address the ways in which minorities apply human dignity to themselves within a context of Anglo-hegemony, (4) communities that accept dysfunctional behaviors as behavioral norms in the shaping of one’s personhood, (5) institutional racism which examines the “institutional structures and processes passed on from generation to generations that organize and promote racial inequity throughout the culture,” (6) proactive measures intended to dismantle racism, and (7) contexts to provide healing for those who have experience major and minor encounters with racist attitudes, beliefs, or actions.
The revivalist impulse by many evangelicals rightly understands that ultimate social change comes when members of society become followers of Christ. However, American history has clearly proven that personal salvation does not stop people from being racists nor from setting up social institutions and policies that deny others access to the means of liberty and human dignity. If evangelism alone were effective for social change, Christians would never have participated in the trans-Atlantic slave trade, been slave owners, created apartheid in South Africa, or allowed Jim Crow laws to come into existence.
Theologians like Abraham Kuyper remind us that, because of God’s common grace, evangelism is not necessary to persuade people to treat others with dignity and respect — after all, the law of God is written on the heart (Rom. 2:15) even though it merits them no favor with God. Therefore, work at both. We must morally form individuals and dismantle cultural norms of racism that become structural.
I suspect this is one of the major reasons why many whites are unsuccessful at reaching blacks and Latinos. If the gospel is not being applied to issues of the heart and issues that require outside, structural justice, we will miss areas in need of biblical application. Blacks and Latinos in America do not have the privilege of not talking about the issues addressed in the Fisher article, because all minorities experience aspects of those issues in various ways.
If we believe the Bible speaks to the questions of the day, then we have to do a better job of developing the cultural intelligence that applies the Truth to issues of the heart and to the cultural spaces minorities inhabit as subdominant races.
This Sunday, Sept. 18, is National Back to Church Sunday. The concept was launched two years ago in response to a 2008 LifeWay Research study that found 63 percent of Americans would be open to a friend or neighbor inviting them to church, and 67 percent to a family member.
But despite people’s openness to being invited, only 2 percent of Christians invite a non-churchgoer in a given year, according to LifeWay Research. Back to Church Sunday wants to change that.
Back to Church Sunday was started to encourage Christians to invite people to church and to make newcomers feel welcome. This year, the event falls on this Sunday, Sept. 18, although some churches choose to hold it on other Sundays.
Of course, evangelism is much more than a church invitation; it’s taking the time to patiently listen and caring enough to stick by someone even when they don’t want to go to church. In my own experiences, I’ve watched friends leave church or Christianity altogether because of the judgmental way some Christians had treated them.
And so, as we extend these invitations, we must keep in mind that our friends, family and neighbors may be wary of going back to church and we must respect their experiences. There are times when it is better to listen than to preach. We must invite graciously, without judging or pressuring, while remaining open to talking about their doubts, concerns and struggles.
What about you? What advice and lessons have you learned? How do you invite people to church and share your faith with them?
An Internet survey by LifeWay Research found 67 percent of Americans would be open to an invitation to church from a family member, and 63 percent to a friend or neighbor.
The 2008 study was the inspiration for National Back to Church Sunday, a cross-denominational movement encouraging churches and individuals to invite people to church. The third annual Back to Church Sunday will be Sept. 18.
Interestingly enough, the same study found African Americans to be the most receptive ethnic group to church invitations. About 82 percent of African Americans said a relative’s personal invitation would be “somewhat to very effective,” and 79 percent said the same of an invitation from a friend or neighbor.
In comparison, 65 percent of white Americans responded likewise to a relative’s invitation, and 61 percent to a friend or neighbor’s invitation. Hispanic, Asian and mixed-race or other Americans had equal or slightly higher responses, with Hispanic Americans the second most receptive group. The study surveyed 15,000 Americans online.
Responses to other questions also found African Americans to consistently be the most receptive ethnic group to receiving church information and invitations, no matter the medium—friends, family members, door-to-door visits, commercials, social media, signs, etc. Details can be viewed in a PowerPoint at the bottom of LifeWay Research’s article.
So far, nearly half of a hoped-for 10,000 churches have registered for National Back to Church Sunday. As Sept. 18 approaches, the event is seeking citywide coordinators to assist and recruit local churches.
See one of the campaign’s promotional videos below.
“We want our citywide coordinators to really be creative about how to help churches work together in their community,” said Philip Nation, LifeWay’s research ministry development director. “We want them to have a vision that Back to Church Sunday is the beginning of relationships to further minister to the community to help spread the gospel. This is an opportunity for them to begin to work together to meet the needs that they wouldn’t be able to otherwise meet as an individual congregation.”
Last year, participating churches saw an average 26 percent attendance increase, according to a press release.
Church leaders can become citywide coordinators by filling out an online form on the National Back to Church Sunday website. There can also be more than one coordinator per city; if multiple people volunteer for the position, they can work together, Nation said. “We’re hoping we’ll see some coordinators really step up to hold regular meetings for pastors to brainstorm how churches can reach out to the community.”
Misconception: Ministry and the Marketplace Must be Separate
One of the realities of being a white Protestant in America is the historic freedom from needing a theological framework to confront structural and institutional forms of injustice due to race. Race continues to be a heavy burden for people of color in America. As such, a theological framework primarily oriented toward issues of personal salvation and morality is sufficient to address the questions of the dominant white culture. However, for blacks and Latinos, who not only have to wrestle with personal questions regarding sin and salvation but also evil from the outside because of their race, they need the Cross to provide hope that God intends to relieve the burdens and liabilities of being a subdominant minority. These burdens range from stereotypes and racial discrimination to issues of identity in light of Anglo-normativity and sociopolitical wellbeing. Blacks and Latinos need a comprehensive theology that deals with the cosmic scope of God redeeming every aspect of the creation affected by