In her new book, Seller of Purple, Dr. Tasha M. Brown lays out a solid framework for newbie women entrepreneurs.
Stepping out on your own and deciding to start a business can be daunting. Most people know going in that there’s going to be a lot of time, effort, money, and sacrifice to make your entrepreneurship dreams become a reality. And if you’re a woman who is juggling work and life balance, being an entrepreneur can sometimes have its own unique challenges.
In her new book, Seller of Purple, Dr. Tasha Brown lays out a solid framework for newbie women entrepreneurs. A seasoned entrepreneur herself, who has founded six businesses and two organizations, she weaves in her sage advice with biblical principles and role models. Urban Faith® had the opportunity to chat with Dr. Brown about her new book, her practical advice for budding entrepreneurs, and what we can learn from some of the women entrepreneurs in the Bible.
When should you not venture out on your own to be an entrepreneur?
People who really need to work a job, get their credit together. Or you need to build up some capital, save up some money. Because at the core of entrepreneurship is financial risk. If you’re not in a position to do that, if you need to feed your family, then maybe you need to work a little bit. It doesn’t mean that you can’t branch out into entrepreneurship later, but there are just some things you have to have in place.
Will you have to have a quarter of a million dollars to launch out?
No, not necessarily, but should you work towards having at least $200 to pay for the Articles of Organization. Yeah. And so there are some individuals who are thinking, “I just need to launch out. I’m going to give up everything and start being an entrepreneur.” That is quite possible, but it’s just a little easier if you can manage that financial risk by planning.
What organizations have you started?
I started the Women’s Leadership Network because I recognized a gap in leadership development for women in ministry. And so back from 2008 to 2011, I was working on my Doctorate of Ministry in Pastoral and Spiritual Care. And my thesis was around women in leadership or women in ministry navigating the leadership waters. It was my hypothesis that women did not have the same type of informal spaces to learn and grow as men. And so I wanted to create that space. And then most recently the Arise Prayer and Outreach Ministries.
You’ve got makeup and hair products in your portfolio. Why did you get in the beauty business?
In 2010, I was diagnosed with breast cancer. My sister was diagnosed in 2007. And so she went through her procedure in 2010. When I was diagnosed I did not have chemo or radiation, but I did have a mastectomy. And in 2011, I had what’s called an oophorectomy. I had my ovaries removed. And so in 2011, I went into menopause. And as your body ages, as you age, there’s hair loss. I also had to take a pill daily to prevent the cancer from returning and that also caused hair loss.
And so when you are going through a stage of your body changing, you look for really quick ways to feel beautiful. And so I already was in the space of having a body that was aging well beyond my 35 years of age when I was diagnosed. And so it was at my 40th birthday in 2015, that I was with my cousins and I told them that I would use mascara and edge control to cover up my edges. And I was like, “We need to create something. We need to create something.” And Dem Edges was born. Dem Edges Tinted Edge Control. And in 2016, Dem Edges was brought to the marketplace. But I didn’t want to be a one-trick pony, so I worked with someone to get a lipstick line. So it came really out of a space of being a breast cancer survivor, wanting to feel beautiful and I didn’t see things out there that really would help me.
How do you keep your faith when it comes to starting something new? Is it tough when sometimes it works and sometimes it doesn’t?
Initially, it was. In the beginning, I just couldn’t understand because I felt like I had this vision. I felt like God was leading me in a particular direction. But on the other side of those experiences, I recognize that number one, it was really important for that to happen, the experience to occur. Because in that failure was a seed, a seed of success. In that failure was a seed of wisdom, a seed of knowledge, a seed of information. And so that failure provided so much data that informed the next steps. I mean, it’s the same thing as an inventor or even someone who is in a lab, a chemist. They’ll try different things and learn what not to do. What do I need to pull back on? What do I need to add more of? And so I’ve just learned through my walk with the Lord that there is seed in that failure. And then the second thing I learned is that God is not bound by my time, just because I think it needs to happen the first time out the gate, doesn’t mean that God is like, “Yeah, it does have to happen the first time out the gate.” Sometimes I’ve got to take a couple of laps around, but I’ll still get that wind. So I just have to trust God’s timing in all of it.
What went wrong?
Small things got us ensnared, like not filing the annual report, and just not having a business process in place. Our heart was in the right place, but we didn’t have the business acumen. We didn’t have the tools. Just not having the knowledge to keep it going.
If you could go back to when you started your business, though, what advice would you give yourself?
I would tell myself it’s a marathon, not a sprint. There is such a misconception that you become an overnight success and that people are just exploding on the scene. Well, a lot of preparation goes into that moment. And so recognizing that you may have some success right out the gate, but you have to keep planning for recurring success. It’s the long game that really works. It’s not, “Man, I did $75,000 in sales. That’s great.” And then you stop. Well, no, you gotta keep going. And so to understand and not get seduced in the trap of the immediacy of the instant gratification, but to really look further and to plan for the long haul. That’s what I would tell myself.
It could be daunting to take over the reins as lead pastor for a church your famous parents planted in 2012, but for Alvin Love III, 35, it was a natural progression that was initially inspired by a powerful encounter he had on a visit to Melbourne Life Church in Australia.
“It was something that was just surprisingly personal and I guess invasive a little bit. I felt like God was looking at me and only me. And that was the first time for me to where I just felt that much attention and that much focus from God and it stopped me in my tracks. I was only planning on staying in Australia for three months. I decided to stay nine months because the discipleship course that the church offered was a nine-month class,” said Love.
From that encounter, Love began sharing his experience with his friends and family and what he felt was in his heart. He learned that a number of his friends were also taking steps to a deeper connection with God. Over the next year, pastors and leaders from Melbourne Life Church came to Nashville and ministered to him and his friends at his parents’ home. It was their ministry that launched Nashville Life Church with 38 members and Pastors Alvin Love II and CeCe Winans as Senior Pastors. Now, in 2020, with about 400 members, he and his friends are leading the congregation. Although some changes are happening, they are learning as they go.
“I’m very different from my parents, but our church has been a collaborative effort. My dad and mom brought me pretty close to the core of what was happening. So though I was never the leader from a governmental and even spiritual point, I’ve always had a prominent voice in the building of the culture and what we have. I think the change is less because I’m in charge and more because I’m evolving and we’re getting better and better,” said Love.
It’s a multicultural church and very diverse in a lot of ways; not just racially, but politically, philosophically, and economically. As would be expected, that naturally has caused some division within the church that Love has had to address head-on. Rather than pick a side or using his platform to speak politically, he emphasizes not letting politics divide the church.
“There’s always been Democrats and Republicans. There’s always been all types of people, and that’s okay. I don’t think that your Christian faith has to dictate where you lean politically, however, as believers, we should never let politics serve as a tool to divide the church that God has called to be one,” said Love.
So what does he believe they should be focused on? What Love says are the “basic beliefs — being a community of faith amidst the social, health, and political unrest. They had to do things a little differently with COVID. Previously, they’d gather more with 12-week small groups. Now, they’re focused on being a source of life and faith for people wherever they are, whether at work, in the neighborhood, or elsewhere. He encourages his members to reach out to people who aren’t part of their church community, or perhaps they’re at the edge of not believing at all.
“Our faith can be that boost they need to come closer to God. I think fear is at an all-time high. I think suicidal thoughts, and mental illness is at an all-time high. And that’s what we’re seeing in our own city. And I think, if nothing else, just the idea of having faith and believing that things are going to turn around and believing that God is still in control and he still loves us, “ said Love.
Love says even as a pastor he has been affected by the woes of 2020 — the isolation, the discouragement, and looking at an Instagram feed and only seeing re-postings of shootings, and deaths, and COVID numbers going up. A lot of the depressing news happened in the months leading to him transitioning as the senior pastor. Not to mention, he had to navigate CDC guidelines for churches and determine whether they should even meet in person. He gets what people are feeling, but he’s trying to lead by example.
“I have been hit by pressures, and I’ve been vulnerable to anxiety, but it’s the fight to stand on the rock of God’s Word that has allowed me to not only still be standing, but to still be thriving, and to be able to preach, and to be able to live life and have joy is a testament that this works, God works. And the Holy Spirit is definitely a sustainer.”
Dwayne A. Jones with children from the Have Faith Mission Orphanage.
It started with a mission trip to Ghana, West Africa, in 2003, working with Habitat Global Village.
Before Dwayne A. Jones even landed in the country with the nonprofit group, he immediately started seeking out churches, not realizing how big Ghana is. The first church that came up was Amazing Grace Gospel International church. He found a name on the site to contact — Isaac Akorli. When Dwayne arrived in Ghana with the Habitat group, Isaac was waiting for him at the airport, having traveled 8 hours by bus to meet him.
“When he got there, he didn’t have anywhere to stay, so I invited him to stay in the room with my roommate and me from the Habitat group. We talked and chit-chatted. He wanted me to come to visit. I said, ‘No, I can’t separate from my team. This is my first time in the country, and I’m with a group of people.’ So I promised him that I would make another trip and come back,” said Jones.
And he did. It was the beginning of a friendship and shared ministry that would last nearly 20 years. Jones fell in love with the kids, people, and culture in Ghana.
Jones returned the following year and visited Isaac in the Volta Region, west of Togo. Isaac had active ministries there in about eight churches, seven in Ghana and one in Togo. Jones, an ordained Baptist minister at New Olivet Baptist Church in Memphis, TN, preached, baptized people in the ocean, and held a revival for eight days.
“I think it was 26 different locations. It was a great experience and some challenges too. When I was baptizing in the ocean there, they had to tie a rope around me to keep me from being pulled out by the waves,” said Jones.
He returned to Ghana several times with his teams. In addition to his ministry, Jones wanted to help the people. He initially focused on building houses as he did with Habitat. The people were always gracious, but as time went on and he traveled to remote villages and had one-on-one meetings with village chiefs, he started to ask people what they wanted, and housing wasn’t a priority.
“They said, ‘We don’t have a problem with housing. We need something for health care. We need something to educate our children. We’re okay living in little mud huts and little houses,” said Jones.
Have Faith Orphanage children in class learning to speak Portuguese.
With that, Jones, now 54, started to shift the focus of his trips. He partnered up with Americares, a global nonprofit organization focused on health and development that responds to individuals affected by poverty, disaster, or crisis, and arranged for doctors and different health care professionals to provide medical care in churches. On one of his trips, he brought a pediatrician from his church who took care of many kids with childhood obesity, diabetes, blood pressure, colds, and rashes. The medical professionals gave HIV/AIDS tests and educated women about personal hygiene items, birth control, diabetes, and blood pressure.
Have Faith Orphanage teens listening to Jones preach.
Often, well-intentioned foreign volunteers will come with their agenda for helping people in other countries. Jones was able to have a significant impact by simply asking people what they needed. That’s how the idea for creating a school to teach sewing came to fruition. He set up a meeting with the West Africa AIDS Foundation (WAAF), had an informal conversation, and took notes. There he learned about The Almond Tree, an income-generating project created for people living with HIV and AIDS in Accra, Ghana, by WAAF in partnership with the AIDS Committee of London in Canada. In The Almond Tree’s program, people make clothes, hats, and all kinds of items to sell. However, outside of Accra, poor people who wanted to do the same thing didn’t have electricity in the remote areas.
“I went to an internet café where they have old computers connected up to car batteries. I did some research, and I found out we could buy a sewing machine for $50. So I went and bought 15-16 sewing machines. We went to the remote village and took them there. Put them up on a table, and they screened women and brought women in, and they set up training to teach women how to sew and how to become self-sufficient by selling the clothes,” said Jones.
That training facility was named the Amazing Grace Sewing School.
Over the years, Jones’ missionary travels have expanded beyond Ghana and into India and Haiti. He has brought anywhere from two to eight people on various trips, including family, friends, educators, preachers, people who want to do construction, and church members. The only requirement is that they understand it’s a faith-based Christian trip, and they’ll need to participate and accept ministry opportunities, no matter where they are in their faith. It’s not a vacation. That said, it does take a lot out of him.
“Every time I go on a mission trip, I come back more tired than when I left. For one, it’s spiritually draining, and two, the travel … being a team leader, there’s a lot of logistics between food, immunizations, safety, internet access, currency exchange, lodging, coordinating with the host, and just making sure people have a great experience. It’s always stressful for me, but I’ve been doing it long enough it gets easier with time. There’s a lot involved before I go,” said Jones.
Danger and Corruption
Being a missionary can have dangerous consequences. In 2005, Jones was in Togo when Gnassingbe Eyadéma, the president of Togo at the time, died of a heart attack. Eyadéma’s son was attempting to take over the government, and a war broke out. He was trapped in Togo and couldn’t get out. They had shut the country down, and the border was closed.
“In Togo, the country’s national language is French, but they have that native African tongue. I didn’t speak French or the native tongue. There was a guy who was an interpreter, and we’re at the internet café. We see these guys in big pickup trucks with bandanas and suits on, and I said, ‘Oh, we got a soccer gang.’ You know I didn’t know what was going on,” said Jones. “I had to call the embassy, and they were sending some Apache helicopters, but the pastor was able to negotiate with the people at the border, and they got me out of the country.”
And then there are the nefarious activities of corrupt people. In 2020, even with the COVID pandemic raging, he traveled to the Have Faith Mission Orphanage in Haiti. No one came in or left except the teachers. Even he only left twice during his stay. At the orphanage, they follow the US protocols with mask-wearing. However, Jones said around town that wasn’t the case. He pointed out that at the time, very few people were diagnosed with COVID. In the two days he was there, they had zero cases. That said, he was asked multiple times in the airport to see his negative COVID test.
“It was four checks to see if you had your COVID test and a temperature check on your forehead before you could even get to baggage claim,” said Jones.
Like his visits to Africa, he tried to bring the Haitian kids vitamins, medicine, support items for personal hygiene, education supplies, and even some toys and fun things. In Haiti, the orphans haven’t necessarily lost their parents. In many cases, the parents aren’t able to care for their children, but they still maintain a relationship. It’s like foster care, adoption, and an orphanage all in one. However, he didn’t make it out of the airport without people stealing some of his supplies and goodies.
“I had 12 bags of candy for the kids. They stole candy at customs,” said Jones. “I had 14 little fire tablets for them to do wifi and go online. The airport police wanted to take those, but they extorted $100 instead. The guy was there from the orphanage and everything.”
Jones says he’s had customs agents demand money for his medicines, and they’ve confiscated syringes and items to treat diabetes. But in one particular case, the corruption resulted in souls being saved. Jones had to return to the airport a few times to get all of his luggage. One time on his way back to the airport, he saw a little girl walking down the street. The people he was with dismissed her as a peasant girl, but he wanted to talk to her. With a translator, he learned her name was Nadez and that she was from a remote village and hungry. He got her some food and made her one of those twisty balloons entertainers often give young kids.
“I ended up asking her, ‘Do you know Jesus?’ She said no. So I told her a story about Jesus Christ and asked her if she’d like to accept Jesus. She said yes. So I prayed with her right there. She accepted Jesus, and before I left, there were 200 and some people there who accepted Jesus at the airport,” said Jones. “I’d go with one intention, and then something else happened. I’d tell people maybe there was a reason my medicine was confiscated from me so that I could meet Nadez.”
I Build By Faith
Jones and children from Have Faith Orphanage.
Jones is an international missionary, but he also has a construction business. He received a degree in architectural engineering from Tennessee State University and a master’s in management from the University of Phoenix, where he’s currently working toward a Ph.D. in organizational management. Dwayne A. Jones Construction Company, LLC, is what has helped to fund his missionary trips. As much as he’s accomplished around the world, he’s also created a name for himself by taking on poverty in the United States through building personal “tiny houses” for the homeless, organizing bike drives, and sprouting up community gardens. But poverty in the United States still isn’t like it is in Haiti or Africa.
“It’s totally different because even with our people in poverty, they have way more means and access. It’s on a scale that will blow your mind because if a person is in poverty here in the United States, they have access to running water somewhere, even if you take a homeless person. They can go to a restaurant, and they can go to use the bathroom facility. In Haiti, you don’t have running water anywhere,” said Jones.
He puts all of his community service efforts and ministries under the umbrella organization of “I Build By Faith.” It started out as connecting his faith to his construction business and profession, but now it’s all about community building and changing lives. Jones says the most significant difference between Haiti and Africa is the distance when it comes to poverty.
“The same construction, people, same food, same problems, same poverty, they’re just in a different place. It is so similar, it’s eerie,” said Jones. “I would like to provide a facility where young people here in my community, Orange Mound (Memphis, TN), can help rebuild this community and be an international hub to bring children from Haiti and Africa to Orange Mound and take kids from Orange Mound to those countries and get that exposure. I want to make a global educational facility for both sets of children, here and abroad. This is pre-pandemic, but I still believe by faith that it can happen.”