Seller of Purple
In her new book, Seller of Purple, Dr. Tasha M. Brown lays out a solid framework for newbie women entrepreneurs.
Stepping out on your own and deciding to start a business can be daunting. Most people know going in that there’s going to be a lot of time, effort, money, and sacrifice to make your entrepreneurship dreams become a reality. And if you’re a woman who is juggling work and life balance, being an entrepreneur can sometimes have its own unique challenges.
In her new book, Seller of Purple, Dr. Tasha Brown lays out a solid framework for newbie women entrepreneurs. A seasoned entrepreneur herself, who has founded six businesses and two organizations, she weaves in her sage advice with biblical principles and role models. Urban Faith® had the opportunity to chat with Dr. Brown about her new book, her practical advice for budding entrepreneurs, and what we can learn from some of the women entrepreneurs in the Bible.
When should you not venture out on your own to be an entrepreneur?
People who really need to work a job, get their credit together. Or you need to build up some capital, save up some money. Because at the core of entrepreneurship is financial risk. If you’re not in a position to do that, if you need to feed your family, then maybe you need to work a little bit. It doesn’t mean that you can’t branch out into entrepreneurship later, but there are just some things you have to have in place.
Will you have to have a quarter of a million dollars to launch out?
No, not necessarily, but should you work towards having at least $200 to pay for the Articles of Organization. Yeah. And so there are some individuals who are thinking, “I just need to launch out. I’m going to give up everything and start being an entrepreneur.” That is quite possible, but it’s just a little easier if you can manage that financial risk by planning.
What organizations have you started?
I started the Women’s Leadership Network because I recognized a gap in leadership development for women in ministry. And so back from 2008 to 2011, I was working on my Doctorate of Ministry in Pastoral and Spiritual Care. And my thesis was around women in leadership or women in ministry navigating the leadership waters. It was my hypothesis that women did not have the same type of informal spaces to learn and grow as men. And so I wanted to create that space. And then most recently the Arise Prayer and Outreach Ministries.
You’ve got makeup and hair products in your portfolio. Why did you get in the beauty business?
In 2010, I was diagnosed with breast cancer. My sister was diagnosed in 2007. And so she went through her procedure in 2010. When I was diagnosed I did not have chemo or radiation, but I did have a mastectomy. And in 2011, I had what’s called an oophorectomy. I had my ovaries removed. And so in 2011, I went into menopause. And as your body ages, as you age, there’s hair loss. I also had to take a pill daily to prevent the cancer from returning and that also caused hair loss.
And so when you are going through a stage of your body changing, you look for really quick ways to feel beautiful. And so I already was in the space of having a body that was aging well beyond my 35 years of age when I was diagnosed. And so it was at my 40th birthday in 2015, that I was with my cousins and I told them that I would use mascara and edge control to cover up my edges. And I was like, “We need to create something. We need to create something.” And Dem Edges was born. Dem Edges Tinted Edge Control. And in 2016, Dem Edges was brought to the marketplace. But I didn’t want to be a one-trick pony, so I worked with someone to get a lipstick line. So it came really out of a space of being a breast cancer survivor, wanting to feel beautiful and I didn’t see things out there that really would help me.
How do you keep your faith when it comes to starting something new? Is it tough when sometimes it works and sometimes it doesn’t?
Initially, it was. In the beginning, I just couldn’t understand because I felt like I had this vision. I felt like God was leading me in a particular direction. But on the other side of those experiences, I recognize that number one, it was really important for that to happen, the experience to occur. Because in that failure was a seed, a seed of success. In that failure was a seed of wisdom, a seed of knowledge, a seed of information. And so that failure provided so much data that informed the next steps. I mean, it’s the same thing as an inventor or even someone who is in a lab, a chemist. They’ll try different things and learn what not to do. What do I need to pull back on? What do I need to add more of? And so I’ve just learned through my walk with the Lord that there is seed in that failure. And then the second thing I learned is that God is not bound by my time, just because I think it needs to happen the first time out the gate, doesn’t mean that God is like, “Yeah, it does have to happen the first time out the gate.” Sometimes I’ve got to take a couple of laps around, but I’ll still get that wind. So I just have to trust God’s timing in all of it.
What went wrong?
Small things got us ensnared, like not filing the annual report, and just not having a business process in place. Our heart was in the right place, but we didn’t have the business acumen. We didn’t have the tools. Just not having the knowledge to keep it going.
If you could go back to when you started your business, though, what advice would you give yourself?
I would tell myself it’s a marathon, not a sprint. There is such a misconception that you become an overnight success and that people are just exploding on the scene. Well, a lot of preparation goes into that moment. And so recognizing that you may have some success right out the gate, but you have to keep planning for recurring success. It’s the long game that really works. It’s not, “Man, I did $75,000 in sales. That’s great.” And then you stop. Well, no, you gotta keep going. And so to understand and not get seduced in the trap of the immediacy of the instant gratification, but to really look further and to plan for the long haul. That’s what I would tell myself.