BLUES SINGERS: Until their departure last night, Howard University's Afro-Blue turned heads with their tight, melodic sounds on NBC's "The Sing-Off."
“In everything give thanks for this is the will of God in Christ Jesus concerning you.” 1 Thessalonians 5:18 (KJV)
In everything.
Really.
Everything.
As I reflect on this Thanksgiving holiday, I can’t avoid thinking about many of the difficult things I’ve endured in the last 12 months.
Five months ago, I lost a part-time job in church ministry, a job in which I learned a lot, grew a lot, made a lot of great relationships, and felt a such a keen sense of calling and belonging that it became a core part of my identity.
Less than a week ago, I lost another part-time job in public speaking, a job in which I learned a lot, grew a lot, made a lot of great relationships, and felt such a keen sense of calling and belonging that it became a core part of my identity.
In both cases, I was immediately aware of some of the logistical benefits of freeing that time up to pursue other things, but that knowledge did nothing to blunt the sting of loss.
Losing those jobs hurt, and hurt bad.
Times like these, I have a hard time giving thanks.
Until, that is, I remember that many of the things I’m currently thankful for now — areas of success or blessing or peaceful satisfaction … these things have all been intimately intertwined with events and seasons of crushing pain and humbling defeat.
Struggles embattled give way to humility embraced, which leads to victory empowered.
Because this is beginning to sound a bit too much like a motivational poster, let me give you an example.
While I was on staff at my last church, I developed a technique to leading worship music that helped to compensate for a lack of a consistent band. It involved creating and replaying accompaniment tracks in the form of patterns, which helped me with all of my multitasking (leading vocals, leading the band, directing the singers, et cetera). I got pretty good at it, and when I realized that there were no existing resources to help others do the same thing, I decided to start one.
This was a pivotal decision for me, because it represented a strategic convergence of so many of my interests. Beginning this work, I felt as though I’d finally identified my calling from God. I was excited, motivated, and full of vision.
The irony of the situation, however, was that despite the fact that the genesis of my idea flowed out of my passion for multicultural corporate worship music, the logistical and emotional demands of my church job were such that I was unable to make much headway on my idea. So being asked to resign was, while difficult and painful, quite beneficial to the long-term success of my entrepreneurial ministry venture. It was, in many ways, the best-case scenario — despite the fact that it felt like my world was coming to an end.
This is a lesson that all successful people have to embrace at some point, whether it’s Conan O’Brien getting kicked off TheTonight Show, or Afro-Blue being booted off The Sing Off.
And believe me, I was among the legion of fans shocked and offended by that last outcome, reading Ben Folds‘ explanation did little to assuage my anger. That Conan thing was sad and ridiculous, but this Afro-Blue thing feels like a travesty.
Yet, as I look back on that whole Tonight Show brouhaha, I can tell that Conan has become better for it. Conan himself was able to articulate this painful-yet-positive dynamic when he said the following:
There are few things more liberating in this life than having your worst fear realized.… it’s not easy, but if you accept your misfortune and handle it right, your perceived failure can become a catalyst for profound reinvention.
My man Coco said these words last June during his commencement speech at Dartmouth College, an ironic note since Afro-Blue was eliminated from The Sing-Off in favor of The Dartmouth Aires, the Ivy League show choir from Hanover. And I have no doubt that the men and women of Afro-Blue, the pride of Howard University and DC’s finest, will continue to exhibit the poise, heart and talent that propelled them to their fourth-place showing on the megahit NBC a cappella singing competition.
I’m hopeful, of course, and not just for the obvious reason that all of the singers in Afro-Blue still have a tremendous future in music ahead of them (especially lead vocalist Danielle Withers).
I’m hopeful because, in the grand scheme of things, God can and does use all things to take his children and mold them into the people that He wants and calls them to be. And the extent to which we become more like Him is the extent to which we submit to His will, which sometimes requires profound heartbreak.
While most of the controversy surrounding the kerfuffle between Michael Arrington and Soledad O’Brien has died down, the issues remain salient. And the recent airing of CNN’s latest “Black In America” documentary, focused on Black Silicon Valley entrepreneurs, might bring it back up.
So quick, let’s get in some meaningful conversation before it heats up again into another Internet flame war.
I’m speaking, of course, about the maelstrom stirred up by a promotional clip released in advance, a controversy covered by UrbanFaith’s own Christine A. Scheller. In the clip, Michael Arrington, former head of TechCrunch, admits to host Soledad O’Brien that he doesn’t know any Black tech entrepreneurs. Later, Arrington and his supporters decried this as a setup and accused O’Brien of “gotcha” journalism. Meanwhile, Black folks across the blogosphere and the Twitterverse, many of whom have been lamenting the dearth of diversity in Silicon Valley for years, see this as just another example of a White dude who doesn’t get it.
I’m generalizing, of course. Many people have weighed in with a variety of perspectives. But most of the responses seem to fall on a continuum of responses in favor of either O’Brien or Arrington, as if one’s credibility as a member of either the African American community or the creative tech community depends on attacking one and defending the other.
And most of us, especially those with backgrounds in creative technology who identify as Black, know that’s not true. We know that it’s not about taking sides. And we don’t like to throw around the R-word. We just want to see people understand the underlying issues. We’re on the side of people who get it.
Round One to O’Brien
Which is why, if I had to pick a side, I’m starting off with Soledad O’Brien, and not just because she was gracious enough to give UrbanFaith an interview. The facts are the facts. Michael Arrington DID say that he didn’t know any Black entrepreneurs, he said it on-camera, and as far as we know he wasn’t under the influence of any mind-altering nano-robots. Arrington’s protests of an ambush were quickly rebutted by O’Brien herself on her CNN blog.
So round one went to O’Brien, for sure.
But before we use Arrington’s ill-timed words to judge Silicon Valley for its sins, we also have to remember who’s doing the talking. Michael Arrington has always been something of a loose cannon. There’s a reason why he’s no longer at TechCrunch. Michael Arrington can no more speak for all of Silicon Valley than Metta World Peace can speak for the whole NBA. His viewpoint is just that, his viewpoint.
And in defense of his viewpoint, I will say that there are several things that he said right. When he said that he doesn’t think of people that way (meaning as members of racial groups), he was being very candid and forthright. And when he speaks of the tech ecosystem of entrepreneurs, coders, marketers and venture capitalists as being a meritocracy, where what matters most is the strength of your ideas and the amount of innovation you bring into your particular field, there is a lot of truth to that. The consumer tech market is certainly a meritocracy, because consumers don’t care what a product’s creator looks like, as long as it meets their needs and fits their price range.
In the same way, as African American entrepreneur Stephan Adams tells O’Brien in the video clip below, investors will quickly forget about race if you present them with an idea that they believe will make them a lot of money.
In this sense, Michael Arrington was mostly right — and so was Herman Cain. Racism isn’t always the thing that holds people back.
Bias in the Making
But as Hank Williams pointed out in his tech blog, Arrington and others in his position miss critical nuances with that argument. The market itself may be a meritocracy, but the market makers — the venture capitalists, the hiring managers, the relational gatekeepers, the journalists and their editors — all the people who help shape the public perception of who is or isn’t an innovator, of who’s hot and who’s not, of who’s on the cutting edge and who’s lagging behind, and most importantly, whose ideas are worth investing in and whose aren’t … these roles are filled by human beings with specific cultural biases.
These biases, while not being actively racist, artificially reduce the field of qualified applicants into narrow profiles that match certain patterns, patterns that are more culturally palatable to the people already in charge, a vast majority of whom are young adult White males.
(This is why, for example, there were hardly any Black people in The Social Network, despite it being primarily set in an Ivy League institution like Harvard, where diversity is supposed to be a core value.)
So the questions remain … how can these truths be communicated in meaningful ways? What will it take for the status quo to change? In what ways is it already changing? And how can people of faith respond?
I’ll attempt to address these questions in my next column, but in the meantime I welcome any critiques or observations that you might have regarding this issue or the CNN special. Please chime in below, and then stay tuned for Part 2.
Jay-Z and Kanye West’s lavish “Watch the Throne” tour is in effect and may soon be coming to an arena near you (if it hasn’t already). A review of the tour’s recent Madison Square Garden show prompted me to once again reflect on how overinflated and over-the-top our pop-culture heroes can be. Far be it from me to cast aspersions on anyone’s aspirations of grandeur. Like Whitney Houston and countless others, I do, in fact, believe the children are our future. Our children can grow up to do great things and be great people.
But friends, we need to know that there is a hidden cost to greatness, especially greatness as defined by our culture.
And I’m not just talking about the moral hazards along the way.
I’m sure every June there are many commencement speeches that draw from the lesson of Mark 8:36, where Jesus famously asks, “What does it a profit a man to gain the whole world and lose his soul?” It’s become cliché to warn our young people about the dangers of living life on the fast track to wealth and notoriety.
The fact is, some moral hazards are more obvious to certain people than others.
That’s why it’s easy to take Mark 8:36 and aim it at obvious targets, like Jay-Z and Kanye. The duo, of course, is touring in support of their popularly celebrated album collaboration Watch The Throne. On that record, the multiplatinum-selling, image-conscious, superstar rappers-turned-global-icons aim the spotlight at themselves, illustrating in great detail the extent to which they’ve made careers out of unabashedly reveling in their own celebrity. The title refers to their efforts to protect their perch at the top.
You can see this in one of their more controversial songs [EXPLICIT LYRIC WARNING], “No Church in the Wild,” where each emcee uses religious themes and imagery to justify his own moral code, which of course, includes copious amounts of cocaine, fast cars, and unashamed so-called “ethical non-monogamy.” (If the rumors are true about Will Smith having a similar marital stance, then the rampant rumors of his divorce would make sense.)
So, like I said, it’s an easy target.
As someone whose job it is to comment on pop culture with a biblical worldview, Watch the Throne is low-hanging fruit because any young person with her head on straight knows intuitively that most of this stuff is bad for you.
The Missing ‘If’
Moralistic therapeutic deism is a term coined by sociologist Christian Smith that summarizes the popular spiritual beliefs of teens and twentysomethings circa 2005, a set of beliefs that endure in today’s popular culture. The idea is that good people go to heaven, bad people go to hell, and that God generally exists to help me do good things and therefore have a good life.
It is because of the pervasiveness of moralistic therapeutic deism that Watch the Throne, specifically, and both Jay-Z and Kanye West, in general, are easy targets for cultural criticism. As much as people might be impressed with their business and marketing acumen, it’s generally understood that Jay-Z has a tremendous ego (why else would Beyoncé write a song about it?) and Kanye West, despite being incredibly talented, is also a huge douchebag.
You could chalk that up to bias against hip-hop culture, perhaps.
But no one would use these terms to describe a true American hero, someone whose contributions to our nation’s struggle for freedom and overall heritage are unquestioned and unassailable.
Someone like, for example, Dr. Martin Luther King Jr., whose memorial was recently unveiled on the national mall in Washington, D.C. No one would ever think of him as an egotist.
That is, unless you happened to read the inscription on the statue.
The recent controversy, as covered by UrbanFaith’s own Christine A. Scheller, is over the words “I was a drum major for justice, peace, and righteousness,” a paraphrase of a longer quote taken from a famous sermon entitled “The Drum Major Instinct.” According to Maya Angelou, the design process that led to those words being chosen ignored the subtle nuance of what Dr. King was trying to say, and instead cast Dr. King as an arrogant, self-promoting figure.
The key is in the missing “if.”
The famous sermon in question, which really ought to be read in its entirety, was the final sermon delivered by Dr. King at Ebenezer Baptist Church in Atlanta. The message, delivered on Feb. 4, 1968, explores Jesus’ response to his disciples John and James after their request for priority seating in Jesus’ kingdom. “Let one of us sit at your right and the other at your left in your glory,” the sons of Zebedee said. Reflecting on this moment, Dr. King implores his listeners not to judge James and John’s ambition too harshly. There’s some James and John in all of us, he says. “And there is deep down within all of us an instinct. It’s a kind of drum major instinct — a desire to be out front, a desire to lead the parade, a desire to be first.”
Dr. King goes on to conclude his sermon with a now ominous-sounding request that at his funeral people not fuss over the trivial stuff, but that they remember him for the right reasons:
Tell them not to mention that I have a Nobel Peace Prize — that isn’t important. Tell them not to mention that I have three or four hundred other awards — that’s not important. Tell them not to mention where I went to school.
I’d like somebody to mention that day that Martin Luther King, Jr., tried to give his life serving others.
I’d like for somebody to say that day that Martin Luther King, Jr., tried to love somebody….
Yes, if you want to say that I was a drum major, say that I was a drum major for justice. Say that I was a drum major for peace. I was a drum major for righteousness. And all of the other shallow things will not matter.
The sad irony of the recent controversy is that Dr. King forecasted the way his words would be eventually used to promote a vision of his life that was larger-than-life, and in this sermon he tried in vain to prevent it from happening. Four decades later, we should not be surprised that popular culture would retrofit the image of Dr. King in a manner befitting of itself, a culture that continues to be either indifferent toward or hostile to the Christ Jesus about whom King so passionately preached.
And therein lies the true hidden danger of being great in our world.
Once someone reaches a certain level of stratospheric influence and notoriety, either in their lifetime or posthumously, their legacy is constantly up for interpretation. People with selective memories and hidden agendas can appropriate their words and actions to suit their own objectives.
Approaching the Throne
I say all of this not to demonize Jay-Z and Kanye and lionize Dr. King, because even Dr. King had his own moral hazards.
The point is that as Christians, especially if we are church leaders, our life’s work isn’t ultimately judged on the specter of public opinion, but on whether or not we received Christ and how well we lived out his gospel. If our work is built on anything else, it will not last.
But if we build on the foundation of the gospel, we will receive a reward that no one will be able to take away. We won’t have to worry about others taking our words out of context, because the only words that will matter to us will be, “Well done, thy good and faithful servant.”
In his “Drum Major Instinct” sermon, Dr. King also said this:
Jesus gave us a new norm of greatness. If you want to be important, wonderful. If you want to be recognized, wonderful. If you want to be great, wonderful. But recognize that he who is greatest among you shall be your servant. That’s a new definition of greatness. And this morning, the thing that I like about it … it means that everybody can be great, because everybody can serve.
So I say, please … watch the throne. Better yet, approach it boldly, so that you can receive grace in your time of need.
Because Dr. King was right about what Jesus said.
The true mark of greatness is not found on a statue but on our knees.
The World Series is over, which means no more baseball until next spring. But forgive me for still having a little baseball on the brain. You see, I just recently caught the new baseball film, Moneyball. From most accounts, Moneyball is a pretty good movie. Fans of baseball, Brad Pitt, Aaron Sorkin, and underdog stories in general all have plenty to love. As a historical drama, it does play a little fast-and-loose with the facts, but it captures the emotional essence of the subject matter. And as baseball movies go, it’s decidedly less crass and more inspirational than many of its counterparts, which could make it popular among conservative, faith-based audiences.
Seems like the only people who aren’t that enthused about the film (which adapted Michael Lewis’ 2002 chronicle of the same name) are the actual baseball executives whose stories are depicted in it, primarily Oakland A’s general manager Billy Beane and his stat guru assistant Paul DePodesta (fictionalized as Peter Brand, because DePodesta didn’t consent to allowing his name to be used).
Their main complaints of the film stem from what DePodesta and Beane believe to be an overly dramatized schism between the GM’s office and the rest of the scouting and management. In the film, Brad Pitt as Beane and Jonah Hill as Brand/DePodesta are continually at odds with the A’s grizzled corps of veteran scouts, most of whom have a rigid sense of orthodoxy concerning what good draft prospects look like, and who resent Beane for discarding their sage advice and picking players using advanced statistics. This conflict is a source of constant tension, especially because it pits general manager Beane against manager Art Howe, who refuses to fill his lineup with any of Beane’s recent draft picks.
If baseball were a religion, Moneyball would play out like a classic faith-versus-science debate. In this sense, the divide between traditional scouts and the proponents of advanced metrics in baseball mirror the divide between conservative Bible literalists and liberal scholars who view the Bible only as literature. In both cases, the generalizations that depict the former as backward and the latter as enlightened are just that — generalizations, more useful for establishing a dramatic narrative than for arriving at an accurate assessment of the truth.
Truth is, there are plenty articulate, enlightened Bible traditionalists, and plenty of close-minded so-called progressives whose view of the Bible is woefully ignorant. Likewise, plenty of older baseball scouts use quality stats to back up their intuitions, and plenty stat geeks are led astray by faulty or incomplete data sets. The best talent evaluators rely on both what the computers say as well as what their eyes tell them.
As a matter of fact, Billy Beane has said on the record that he never set out to revolutionize baseball’s decision-making process. He just needed to find ways to stay competitive against teams with larger payroll budgets. But the larger story of how the Oakland A’s front office changed baseball remains a compelling story, and church leaders in particular would do well to find the lessons that go beyond the typical Hollywood platitudes.
Avoiding False Choices
Despite the magnified conflict in the film, one lesson that the fictional Billy Beane manages to get right over time is avoiding the false dichotomy, or as I like to call it, the Dis-Or-Dat trap. This is the fallacy that assumes that two traits that appear dissimilar can never inhabit the same space. Getting caught in a Dis-Or-Dat trap causes people in pressure-filled situations to ignore the nuances and hastily choose between extreme contradictions in thought or behavior. So women are viewed either as virginal girl-next-door types or slutty femme fatales. Bosses are either rigid taskmasters or softy pushovers. Blacks are either the noble oppressed or immoral and degenerate.
(You get the idea.)
Over time it became clear to Billy Beane that he couldn’t simply rely on either his eyeballs or his stats; he had to do both. This is the kind of thinking that more church leaders should use. It’s not enough for pastors to either know the Bible well OR be great communicators. They need to do both. The same goes for speaking grace and truth. And the worship leader shouldn’t only have to choose between traditional or contemporary music, as if there is no one under 25 who appreciates a good hymn or no one over 40 who appreciates good hip-hop. If the church in America is to thrive, there must be room for both.
Value in the Refuse
Another kingdom value on display in Moneyball is the idea of finding value in hidden places. The main way the Oakland Athletics were able to compete with a smaller payroll was by picking up players that others had overlooked or discarded. And there’s nothing quite so Hollywood as watching a group of misfits and oddballs beat the odds together.
Given this, how amazing would it be if American churches were identified primarily as places where people’s lives and contributions were valued, regardless of class, talent or achievement? Pastors and worship leaders would feel less pressure to become multimedia superstars, because in God’s economy, everyone brings something to the table. And material success would be the default standard in ministry, because defying the odds is nothing new for God.
Doing more with less? Please. He invented that with five loaves and and two fish.
Success Redefined
The most significant lesson of Moneyball is, interestingly enough, the one most up for interpretation, like that spinning top at the end of Inception.
At one point in the film Beane laments that winning 20 games in a row doesn’t matter if you lose the last game of the year. As a postscript, the film notes that Billy Beane is still searching for that final win.
However, it also says that after he turned down their offer to hire him as GM, the Boston Red Sox went on to win the World Series by adopting Beane’s statistical approach.
So the lingering question is obvious … was he successful, or not?
Well, how does one define success?
Pitt played Billy Beane as a man whose life goal was to win at baseball, yet he never really achieved that goal in a meaningful way. Walking out of the theater, I couldn’t help but notice his resemblance to another cinematic tortured soul — Richard Dreyfuss in Mr. Holland’s Opus.
Both men, flawed as they were, experienced a measure of redemption.
But it required accepting a different definition of success, one that measured influence and relationship higher than the more tangible signs they’d been waiting for — for Mr. Holland, his final musical masterpiece, and for Billy Beane, a World Series title.
This is the lesson that pastors, worship leaders, and other church ministers need to receive the most.
Our success at ministering in the church must be defined first and foremost by our ability to know God and be in right relationship with Him. There’s a reason why Matthew 6:33 doesn’t tell us to seek God’s kingdom and his achievements … because outward signs of success are included in the “all of these things will be added unto you” portion of the verse. His righteousness is the thing we are instructed to pursue first.
That doesn’t mean that outward signs shouldn’t follow. After all, James tells us that faith without works is dead. But it does mean that if we truly trust God with everything, then we’ll allow Him to set our agenda and allow Him to change our definition of success if it derails us from His.
* * *
The irony for Billy Beane in Moneyball is that his professional success was about maximizing output with minimal money, yet his personal success brought him the opportunity for so much money that he was in danger of losing his sense of self and relational significance … which was what drew him into baseball in the first place.
The good news for believers in Christ is that we don’t need our stories retold on the silver screen in order to have peace and prosperity. And we don’t need to collect trophies or achievements to have personal significance.
All we need to do is receive the gift of salvation,
It’s cool to be an intelligent, slightly geeky person of color. But that’s not usually the impression one gets from pop culture, where Steve Urkel and Carlton Banks are still the prevailing images of African American nerds. So, where are all the cool nerds of color? UrbanFaith columnist Jelani Greenidge shares his list of some of the most positive nerdy role models from TV and film. And, don’t worry, Urkel and Carlton are not included.
VISIONARY: Apple cofounder Steve Jobs recently stepped down from his revered role as CEO of the company. Photo: Beck Diefenbach/Newscom.
Despite being a member of the young creative class, I’ve never really been a Mac guy.
Being a Windows computer and Android phone user, I’ve often poked fun at the cult of Mac, a common term for the religious fervor surrounding every new hardware or software release by Apple. When Apple launched the iconic “I’m-a-Mac” commercials, I was consistently entertained, though annoyed at the characterization of PCs as old and stodgy. And I was stoked when Microsoft fought back with their “laptop hunters” ad series, because for a lot of people picking a computer most often comes down to price. My refusal to drink the “iKoolAid” has been a stance of righteous indignation.
But let me be real: for many in my generation, Apple has always been the gold standard for professional grade technology with user-friendly interface. And there are many reasons why the company has remained the #1 purveyor of all things creative and digital. Most of these can be traced to Apple’s iconic (and at times, iconoclast) founder Steve Jobs, who last week announced his resignation as CEO of Apple. Under Jobs’ direction, Apple has become an innovative juggernaut, particularly in its influence in popular culture.
And if there is any class of people who should be interested in creating and influencing culture, it should be pastors. After all, Macs and iPhones are just as embedded into the stereotypes of emerging church planters as skinny jeans, coffee shops, and thick-rimmed glasses.
So in begrudging honor of the cult of Mac (and the hopeful advent of the iPhone 5 with Sprint), here are five lessons, with direct applications to church leadership, that pastors can take from Apple’s Steve Jobs:
Lesson #1: Form and function maximize each other.
The thing that usually sets Apple products apart from the competition is the combination of high-quality components and attractive design. Long before HP launched its campaign proclaiming “the computer is personal again,” Apple had already cornered the market on personalized computers. Remember all of those cute little iMacs that came in different colors? People loved those things because they worked well and they looked fabulous.
Pastoral Application: You must have both form and function to compete. All pastors who preach the gospel of Jesus Christ are on the same team. So remember, as a pastor you’re not competing with other churches. You’re competing with sports leagues and video games and book clubs and live performance art and all manner of forms of entertainment and leisure that people spend their time doing when they’re not in church.
Therefore, it’s not enough to have EITHER a distinctive style of presentation OR effective programs with solid theology. If the service is all sizzle and no steak, people might be amused or entertained, but not necessarily transformed by the renewing of the mind. On the other hand, how will people come to know the truth about Jesus if there is nothing interesting or attractive to bring them in? Form maximizes function, and vice versa.
Lesson #2: Being first is overrated.
Apple did do many things first, but it did many more things better.
For example, I get irritated every time I see or hear people refer to the iPhone as “the first touch screen phone.” Maybe it was their first touch screen phone, but the HTC Touch Pro had a touch-responsive interface well before the iPhone came out. What Apple had was the first touch-screen phone that was a bona fide hit with consumers. And in the end, that’s what most people will remember, in the same way that only a select few remember the fact that GoBots preceded Transformers on the small screen and in the toy stores. (Yep, I’m a nerd.)
Pastoral application: What matters more is making a connection with people. Being a pastor is fraught with temptations, and one of them is the temptation to join the technology arms race. How many pastors wanted to be the first church in their neighborhood to have a digital projector? Or their own mobile-optimized website? Or iPhone app? Or the first to use a hit TV show as a theme for a sermon series?
What matters more is how well you are connecting with people. Folks won’t give two whits about whether or not you were the first on the scene with the latest gadget or trendy sermon illustration if it doesn’t help them grow closer to God. But when God is moving in their lives and the local neighborhood church is the place where it happens, they might not know if that church has the latest and greatest growth techniques, but they’ll know that God changed their life there.
Lesson #3: Better culture beats better numbers.
One of the things that used to crack me up about Mac users was the claim that their operating systems were inherently safer or more secure because they never had to worry about viruses. This is a classic post hoc ergo propter hoc fallacy, as avid West Wing fans should remember. The people who write malicious code tend to target Windows machines not because Windows operating systems are less secure, but because there are many more Windows machines in operation. This has, more or less, always been the case. Digital criminals go where there is the most amount of money to be taken.
But this Mac-is-safer spin is a great example of how Apple used the power of marketing to change its biggest weakness (less market share) into its biggest strength (dedicated fandom). Part of being cool is the novelty of being apart and distinct from the mainstream, and nobody does cool better than Apple. Starting with the “Think Different” campaign and continuing with the Mac-versus-PC television ads, Apple leveraged its underdog status into a cultural phenomenon that transformed Apple products from mere electronic devices into elite, stylish status symbols. And in so doing, it further dominated the market share of higher-end computers.
Pastoral application: Create a culture, numbers will follow. Church leader and vision strategist Andy Stanley once said something brilliant that I’m choosing to slightly modify. When it comes to churches, I believe that the culture in the hall trumps the mission on the wall. Therefore, it’s not enough to just have good programs or a radical vision.
There must be a culture that embodies your God-given unique vision breathing in every part of your church. It should be something that one can see and feel and notice by spending time with people in the church community. If you can create a culture that does this, you won’t need to worry about chasing the latest fad or trying to intentionally do things to create numeric growth. Chasing after numbers is a lot like chasing after wind. But if you effectively create culture, then you won’t have to spend tons of money on marketing. A compelling Christ-following community sells itself.
Lesson #4: Don’t apologize for excellence.
In the smartphone arena, most of the competition lately has been between iPhones and Android phones, which ideologically means the difference between open standards versus closed standards. Many people prefer Android over the iOS, because Android offers more flexibility and more of an open atmosphere.
Google’s Android platform gained a lot of market share in smartphone sales in the last few years, but Apple had so much market share in the first place because it prioritized a good user experience over customization and openness. There are certainly users who complain about the closed aspect of the iPhone experience, but most of the people who flocked to the iPhone didn’t care about what it couldn’t do, because they were too busy being impressed by what it could do really well.
And the credit for this goes to Steve Jobs, who once said the following:
“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”
The subtext is clear — y’all better get used to it, because I’m not changing. Where others saw arrogance, Jobs saw a commitment to a vision. Steve Jobs was a leader who expected excellence of himself and the people around him, and did not apologize for having high standards, even when he took criticism for it.
Because let’s face it, as much as Apple has been an overall success story, there have been plenty of times where Apple products were heavily criticized for things they didn’t have — that is, features that people expected but were left out. Like the lack of floppy drive in the iMac G3. Or no copy-and-paste on the iPhone 3G. Or no Flash support or 4G network access for the iPad 2.
Did Steve Jobs ever apologize for any of these perceived shortcomings? Of course not. Because they were still game-changing products that sold like hotcakes.
Pastoral Application: Be Unapologetically You. The point is not to be arrogant or to never listen to criticism. That would be foolish. The point is to know who God called you to be as a leader, and refuse to be anything or anyone else.
People will always find things to complain about, and will always find a way to compare your ministry to the ministry down the street or the up-and-coming ministry that’s always in the news. And some of your lay leaders might want to know, Why aren’t we active in these areas? Why aren’t we doing some of these ministry events?
You need to have answers to these questions, answers that are grounded in prayer and conviction. You need to be secure enough in your vision to be willing to be confident in your role in the kingdom of God, and to let other churches and other leaders fill their roles.
If it’s true that we’re all one body, then not everyone needs to be a foot or a nose or an elbow.
Be you, let them be them, and everybody wins.
Lesson #5: Don’t be afraid to change.
Compared to most of its product launches, one of the most important defining moments in Apple’s rise to dominance was met with a collective yawn. But when Apple Computer became Apple, Inc., it was more than just empty symbolism. It was an outward sign of the shift that had already taken place from being a company that focused exclusively on a computers to a company that sought to rule many aspects of consumer electronics — phones, televisions, software, and downloaded media in the form of music, TV shows, and movies.
In other words, it was the final marker that Apple, under Steve Jobs, had fundamentally altered its own business model.
It’s not a surprise, then, to read one of Jobs’ most famous quotes about customer service:
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”
Steve Jobs was not content to simply stay on top of the present market conditions. He was bent on finding out where the market was heading and positioning his company in the best possible way to serve and expand his customer base in light of that coming reality. It’s a high-risk, high-reward proposition. And except for a few missteps along the way, Jobs and Apple generally succeeded in anticipating the future and changing accordingly.
Pastoral application: Allow God to change His church for the better. This is one of the hardest things for successful pastors to understand, that what worked in the past is not necessarily a predictor of what will work in the future. Too many successful ministries become victims of their own success, whereby they get stuck in whatever mode or brand or style of ministry they started with, and they spend the rest of their existence trying in vain to replicate their initial wave of success.
In Eugene Peterson’s The Message paraphrase, this is how John 3:7-8 is rendered:
So don’t be so surprised when I tell you that you have to be ‘born from above’—out of this world, so to speak. You know well enough how the wind blows this way and that. You hear it rustling through the trees, but you have no idea where it comes from or where it’s headed next. That’s the way it is with everyone ‘born from above’ by the wind of God, the Spirit of God.
This is Jesus talking to a confused religious leader about what it means to truly be born of the Spirit. And I think that sometimes when Jesus, through the Holy Spirit, tries to get us church leaders to move in a new direction, we give Him the same response Nicodemus gave, which was essentially … “Wait, what? How?”
According to Dr. Reggie McNeal in The Present Future: Six Tough Questions for the Church, churches are no longer viable organizations when they exist to operate solely as vendors of religious goods and services. We must ask God where and how He is moving, we must listen for where He is calling us to go, and then we must be courageous enough to move ourselves and our organizations into that space.
We’ve got to be willing to change.
And maybe if we do, our churches can do a better job of telling people the truth. And instead of giving people a gospel of hope based on technology, we can give them a gospel of hope based on the person and work of Jesus.
This article was originally posted on August 29, 2011.
While most of the controversy surrounding the kerfuffle between Michael Arrington and Soledad O’Brien has died down, the issues remain salient. And the recent airing of 
The World Series is over, which means no more baseball until next spring. But forgive me for still having a little baseball on the brain. You see, I just recently caught the new baseball film, Moneyball. From most accounts, Moneyball is a pretty good movie. Fans of baseball, Brad Pitt, Aaron Sorkin, and underdog stories in general all have plenty to love. As a historical drama, it does play a little fast-and-loose with the facts, but it captures the emotional essence of the subject matter. And as baseball movies go, it’s decidedly less crass and more inspirational than many of its counterparts, which could make it popular among conservative, faith-based audiences.