Diary of a Celebrity Makeup Maven: Entry 4

Deida PhotoHere is the final blog entry from Celebrity Makeup Artist Deida Massey on her experience as a Christian makeup artist in the entertainment industry. Read along as Deida answers our fourth and final question below and be sure to check out all of Deida’s blog entries about her career as a successful, God-fearing MUA.

Do you have final words of advice for anyone who is looking to become a successful, makeup artist?

My advice to anyone who wants to work in my industry would be to research the makeup field and prepare. Preparation is key.

I knew when I moved to L.A. I wanted to work in film and television and the application was different. Therefore, I wanted to prepare for that. In addition, I worked at the makeup counters to learn diversity. I worked at makeup counters to build my confidence and learn the application of makeup as it relates to different ethnicities.

Today I never would’ve imagined my full-time career being a makeup artist. The Bible says “A man’s gift makes room for him and brings him before the great” (Proverbs 18:16). Truly working as a makeup artist is a faith walk! Everything that has unfolded in my career I believe is by FAITH. In my profession, there are times when you don’t know when you are getting paid. There are peaks and valleys in this profession. So my advice to anyone pursuing a career in entrepreneurship is to have FAITH.

Yes, I worked hard to prepare to become a successful makeup artist, but I also believe I have a natural gift for the art of makeup. I didn’t go to school to learn makeup. I only took one class at Columbia College Chicago to learn the application of makeup for film and television. I never ever thought I would be a makeup artist. Only GOD knew that. While working a 9 to 5, I realize I didn’t want to live in monotony. It wasn’t until my aunt, who later became my client, bought me two makeup books that intrigued me. I decided to research how to make my gift a profession.

The makeup field has changed drastically since I started. Today, artists are saturating social media with makeup videos and product demos to promote their brand and showcase their work.

In order to obtain jobs in the profession of makeup, one should understand the importance of networking. Networking and finding mentors in your field are important to help discover and develop your skills as a makeup artist. In the beginning, I not only researched how having a career in makeup could be lucrative, but I took the time to research other successful professionals in the industry. I strategically aligned myself with people who later became my mentors and taught me things about the industry I never knew.

It is also important to have a passion for what you do. I believe your passion leads to your paycheck. There were times I did not get paid for doing makeup because I had a passion to learn more and explore more. As I became more confident in doing makeup, I learned to turn my passion into a business. I set myself up as an LLC, got an EIN number and started to operate as an actual business.

I learned how securing the job was just as important as getting booked for the job. Therefore, I used my education that I learned while in law school and applied that knowledge to writing deal memos that would break down the terms and conditions. When it’s your passion you don’t mind getting up doing what you love to do.


Did you miss any of Deida’s blogs about her career as a successful makeup artist in the entertainment industry? We’ve included her previous entries below:

Blog #1

Blog #2

Blog #3

Diary of a Celebrity Makeup Maven: Entry 3

Deida PhotoHere is the third blog entry from Celebrity Makeup Artist Deida Massey on her experience as a Christian makeup artist in the entertainment industry. Dive deeper into Deida’s world as she answers our third question below and check back next week for Deida’s final blog entry.

What is a typical day like for you as an entrepreneur and celebrity makeup artist?

A typical day for me is, first, waking up and starting my day in worship and prayer.

There are two worship songs I love to play by Pastor William Murphy: “Amazing GOD” and “We Ain’t in Church.” Prayer and worship help me to command my day.

When I’m not on set, that time gives me a chance to respond to emails and catch up on work for my non-for-profit Reel Beauty, Inc. Currently, the organization is inside Chicago Public Schools. If I have the time, I like to go and visit my girls to see how well they are doing with the program. My team always likes when I come in to encourage the girls to stick to their commitment to the program.

I’m always researching new ways to better my businesses and looking for ways to make more money. After checking emails, I usually have board meetings to attend for my organization or my brand.

I’m truly a visionary and, therefore, I’m always dreaming and talking openly to GOD about what’s next or what’s on my mind. I have several books I’m currently reading and, when time permits, I enjoy catching up on my reading.

Running errands is also a huge part of my day. Whether it’s for my business or personal, I’m always running errands. I believe your day should be productive. Keeping an agenda or, as some people like to call it, a “Things To Do List” helps to give order to your day.

I am also often on set for film and television. I currently work as an additional day player on Chicago Fire. While on set, my day is consumed with production. I spend my mornings in the makeup trailer helping to prepare the actors for their scenes. Sometimes I’m also called to set to cover the actors that are already there.

I am truly grateful and love working in film and television. It’s really amazing to be behind the scenes and see how an entire production comes to life. More importantly, I love working with creative people and seeing everyone operate in their gifts that GOD gave them. We are usually on set for 10-12 hours and, therefore, my day in production is pretty full.

Being an entrepreneur is one of the most rewarding parts of my life. My days are pretty flexible if I’m not on set working. Although I have a team of consultants who go into the schools to help facilitate and implement our Reel Beauty curriculum, I am very grateful for those volunteers who are passionate and committed to the work we do. Their commitment helps me to further the mission for my non-for-profit and work in my gift as a make-up artist.

I live by the words “Time is valuable.” When we work for someone else, we are on their time but when we work for ourselves 365 days of the year, it’s so much more rewarding.


Did you miss Deida’s other blog entries? Start with the first entry here.

Learn more about Deida and her life in the industry here.

Diary of a Celebrity Makeup Maven: Entry 2

Deida PhotoWe are back with the second blog entry from celebrity makeup artist Deida Massey on her experience as a Christian makeup artist in the entertainment industry. Learn more about Deida’s journey as she answers our second question below and check back each week for Deida’s latest blog entry.

How does your faith play a role in your work?

My faith plays a great role in the work I do today. If it had not been for my Faith, I would not have the ability to quit my job of 16 years and pursue my passion and purpose.

The bible says “It is impossible to please GOD without faith (Hebrews 11:6).” I have taken this scripture and used it to propel my life in ways that only GOD can. For me, it’s simply, faith moves God! I really came to understand this when I wanted to quit my job and do what GOD had purposed me to do.

Scripture also tells us “Faith without works is dead (James 2:17)” and “Faith is the evidence of things not seen but hoped for (Hebrews 11:1).” All of these scriptures helped me get to where I am today.

Faith and works work together. Therefore, I had to research my desire to become a makeup artist. I worked at counters in Saks Fifth Ave and Marshall Fields on weekends and after school to help build my confidence as a makeup artist. It also helped me to learn skin tones and the application of different ethnicities.

I believe when GOD saw me moving in works, my faith was being increased and developed. I never sought to become a celebrity makeup artist. It was in GODS plan for me to be one. I didn’t know it; I just moved not only in faith but courage as well.

When Scripture says “Faith is the evidence of things not seen but hoped for,” I couldn’t see where my Faith would take me. I hoped to be successful and for everything to work out as GOD intended. I learned through my experience of relocating that GOD was watching me move in Faith.

It is difficult to do anything we don’t see or to trust something we’ve never done. However, I am a true believer that that GOD has a plan for our lives and the word says “His plans is to prosper us and not to harm us to give us hope and a future (Jeremiah 29:11).”

GOD’s plan for me in LA was more than I had imagined for my life professionally and personally. While living in LA, I met key persons who helped me in furthering my career as an artist. In addition, GOD positioned me strategically to get opportunities I would never have imagined had I not stepped out on Faith.

Finally, my faith helped me trust GOD more and more each day. Witnessing the doors opening that my faith produced was amazing. It taught me to trust GOD in everything and, more importantly, trust the process.

In life, we go through many processes but we don’t learn to enjoy or embrace the process or journey until its over. Today I’m still learning to embrace the journey. The journey is there to teach us, stretch us and increase our faith.

It was and is only by Grace and mercy I’m still here. But it’s by Faith that my career continues to grow. I always say “Faith it until you make it.”

Did you miss Deida’s first blog entry on how she got her start as a celebrity makeup artist? Check it out here.

Diary of a Celebrity Makeup Maven: Entry 1

Deida PhotoOver the next few weeks, we will be featuring blog entries from celebrity makeup artist Deida Massey on her experience as a Christian makeup artist in the entertainment industry. Learn more about Deida’s journey as she answers our first question below and check back each Monday for Deida’s latest blog entry.

How did you begin your career as a makeup artist?

 I started my career as a professional makeup artist in 1998. While obtaining a Master of Jurisprudence from the Loyola University School of Law and working full-time as a paralegal, I worked nights and weekends at makeup counters in downtown Chicago.

While building my confidence working at various makeup counters, I started assisting some local makeup artists. Through assisting, I was afforded the opportunity to get representation with Ford Models Management Team in Chicago. My agent booked me on advertising and editorial shoots for magazines, commercials and hair ads.

Christmas 1999, a family friend bought me two self-help makeup books by Reggie Wells and Sam Fine who are both pioneers in the makeup industry. I thought after reading both books, perhaps my friend was sending me a subliminal message to jump-start my career in makeup. Well to my surprise, and everyone else, it worked!

Working at the counters, for Ford Models and reading those two books gave me the courage, confidence and clarity I needed to choose a career as a professional makeup artist. Before I knew I could make a living doing makeup, I thoroughly researched the industry. More importantly, I asked those who were in the business how lucrative it was.

Transitioning from a 9 to 5 to self-employment, I must admit I was a bit apprehensive. Later, after taking the leap of faith, it became one of the most rewarding decisions of my life.

I remember taking a class in the Chicago area by a woman who had saturated the industry in Los Angeles. I figured if I wanted to move there, I needed to start obtaining information that would help me put a plan in place.While in the seminar, the words “relocation” resonated within me as she explained some very important steps one needed to take in order to be successful. I quit my 9 to 5 in 2002, transported my car, rented my condo and took a courageous step towards a life of uncertainty.

After putting a plan in place and landing in Los Angeles, my roommate and I networked with people within our industry. Through networking, I landed jobs on music videos with DMX and Keyshia Cole at the time. Later, a close friend worked with Def Jam West and started booking me on photo shoots and videos with Ludacris and other artists that would later help build my resume.

I initially moved to LA to work in film and television. However, I knew by encountering new territory, I had to work my plan first and then execute through perseverance. While living in LA, I still worked at makeup counters to help build my confidence. I was focused and worked the vision GOD had given me.

When I moved to LA in 2002, I never knew or even sought to become a celebrity makeup artist. Even hearing the phrase today seems so cliché. However, GOD’s dreams are bigger than any dreams we have for our lives. My dreams are still unfolding and every step of the way I have learned to trust GOD.