Why ‘Kony 2012’ Misses the Mark

by | Mar 14, 2012 | Feature, Headline News | 6 comments

VIRAL SENSATION: In less than a week, the Kony 2012 video campaign was viewed by more than 100 million people, including countless high school and college students.

Like most everyone today, I am wired, wireless, and connected. Like millions upon millions, I also was drawn to the Kony 2012 video. Produced by the San Diego-based human rights organization Invisible Children, the 30-minute documentary shines a light on the brutal crimes of Ugandan warlord Joseph Kony (especialy his use of child soldiers) and presents a compelling call for his capture. A week after its release, the video already has been viewed more than 100 million times.

Working on a college campus like Seattle Pacific University requires a certain level of social media capacity and commitment. I guess this is how I justify my constant connection to the hit, trend, and tweeting world. Even for the stodgiest of universities, social media “skillz” have become a type of tool of the trade. So when Kony 2012 showed up on the Facebook pages of some of my students as “the greatest story ever told,” I slowed down from my busy schedule and watched the video.

Yes, I did my part to keep the Kony video “viral,” but my interest transcended the obvious curiosity. In fact, the Ugandan and Central African story was one I personally knew well. Many of my students over several years studied the Lord’s Resistance Army and Uganda. They led group presentations noting the complexity of a 26-year war of organized tribal and religiously affiliated groups. We knew Kony was no longer in Uganda, possibly since 2010, and his army was massively smaller than reported. Furthermore, we also regularly send teams of students around the world. We monitor everything from national security issues to communicating and partnering with indigenous leaders. Seattle Pacific University’s John Perkins Center has also hosted Central African leaders who lead reconciliation ministries throughout the region. Combined with my own multiple travels to Africa over the last 12 years, the Kony video was enlightening and troubling, frustrating and affirming, doubtful and hopeful.

It took a few days but eventually I began to share my thoughts. My bias is present and obvious. I favor a faithful, missional response rooted squarely and firmly in biblical justice. My experience and knowledge of these issues may account for something, but they may also lead to a sort of defensiveness. I own that as well. Holding both bias in one hand and defensiveness in the other, struggle with me to reflect on this global phenomenon.

The Limits of Awareness

Creating awareness in response to atrocities hidden in alleys and brothels, tenements and executive offices is very important. Awareness can lead to the pursuit of further education and activism. Awareness can inspire and create hope in the unseen places of our world. To that end awareness means we rejoice with them that rejoice and mourn with them that mourn.

Awareness can be viral in that it can lead to advocacy and activism. But what happens when those creating awareness simplify the message for easy consumption and unashamedly play to our often insular and over-inflated worldview that we can save the world? You get 100 million hits.

You also get passion-filled and loosely educated constituents attempting to become activists. To that end, we can thank the filmmakers for poorly educating millions on a very complex issue. Maybe “poorly” is too strong of a word. How about lightly educating millions?

But it is here I am reminded of John Perkins’s many sermons on “over-evangelizing the world too lightly.” The same can be said in regards to over-discipling the world too lightly.

Some describe the Kony video as a new form of the TV infomercial, light on facts but heavy on hype. The product being marketed can literally do everything for $19.99 plus shipping and handling. Honestly, I have no idea what $30, a bracelet, a T-shirt, and millions of hits on YouTube produces. I am not sure anyone knows. This is new territory in many ways.

Beyond Slacktivism

What I do know and fear is we run the risk of moving from true advocacy and activism, to what I heard on a recent news show labeled as “slacktivism.” I hope this word never makes it into Webster’s Dictionary, but we can easily assert a definition for this occasion.

KEEPING IT SIMPLE: Filmmaker Jason Russell, co-founder of Invisible Children and the director "Kony 2012," agrees with critics who have called the film oversimplified. "It was deliberately made that way," he says. (Photo: Brendan McDermid/Newscom)

Slacktivism is feeling satisfied that one has contributed to ending injustice in the world because they have pressed the send button. This is in no way to diminish from the importance of giving of money to support a cause or to make light of informing people about a great injustice. And maybe for some people pressing the send button while sipping a latte is a good start. But can we all agree that it should not be the only missional proposition to millions of viewers? If you really have the platform and ability to tell a great story, please encourage us to do more than purchase a kit. If nothing else, we privileged people need that encouragement.

We need the type of encouragement Jesus provided both in word and in deed. The scripture that says “Greater love has no one than this, that someone lay down his life for his friends” has made its way into my reflection time more than once this past week.

So maybe we should evaluate the integrity of the Kony 2012 video by its ability to inspire churches to build partnerships with ministry leaders in Uganda, send ministry teams to conferences to learn what God is doing in other parts of the world, and organize students across the nation to form prayer teams for Africa and American relationships. Or maybe the video should simply prompt us to connect with the Central African community in our neighborhood. At the very least, it should challenge us to do more than just send money.

Be aware, and be a giver. But also be educated. Be an advocate. Be an activist.

Be a servant. Then you will be like Jesus.

Rwanda Revisited: Awakening Empathy

by | Dec 14, 2011 | Feature, Headline News |

REMEMBERING THE TRAGEDY: A Rwandan genocide survivor visits the Gisozi memorial in Kigali, Rwanda, where he views pictures of some of the 800,000 people killed in his nation's 1994 massacre. (Photo: Radu Sigheti/Newscom)

When I studied abroad in Rwanda in July, friends and family expressed concern for my safety. To them, Rwanda conjured images of genocide that tore through this small African country in 1994.

Now, after learning about what happened during the genocide, their concern seems terribly ironic. Because if anything like the genocide were to happen again, my American passport would have gotten me a seat on the next plane home. I never would have been in any danger.

But I can’t say the same for the people I met in Rwanda: fellow students I took classes with, pastors I interviewed, street children I gave food to, and the leaders and scholars who lectured for our class. People who were like me, sharing my passion for ministry or my hope to make a difference, but without the American passport.

When the Rwandan genocide began in April 1994, Americans and other Westerners were immediately evacuated, while the most vulnerable people—the Tutsi being targeted, and the Hutu moderates who stood up for them—were abandoned.

The international forces that poured in to evacuate foreigners could have stopped the genocide right then if they’d teamed up with UN peacekeepers and other nearby troops. But they didn’t. And 100 days later, a million people were dead.

Seventeen years after the genocide, Rwanda is now one of the safest countries in Africa. But in other parts of the world still experiencing conflict, this scenario is not so far from the horrifying truth of what could happen when crisis hits: foreigners are saved, and Africans are not.In Rwanda, the killers were sharpening their machetes and waiting for the evacuation team to do their job, so they could close in on their victims without interference. The message to Rwandans was disturbingly clear: you were only getting on a UN rescue truck if you had that passport—or, in plainer words, if your skin was white.

“Mass slaughter was happening, and suddenly there in Kigali we had the forces we needed to contain it, and maybe even stop it,” UN General Romeo Dallaire told journalist Samantha Power in The Atlantic’s “Bystanders to Genocide.” “Yet they picked up their people and turned and walked away.”

ABANDONING RWANDA: The extremist Hutu militia killed 10 Belgian soldiers at this site to scare Belgium out of Rwanda. Belgium pulled its soldiers from the UN peacekeeping mission, severely reducing its force. The bullet holes are still visible at this former military camp, now a memorial in Kigali. (Photo by Tyler Hutcherson)

You can’t help but ask the difficult questions: Why were foreigners saved and Africans abandoned, when their lives are just as valuable? Why didn’t the rest of the world pull their troops together to save a million lives, rather than just rescuing the Westerners, calling the mission a success, and getting out?

I think of watching Beyond the Gates, a fictional movie about the Rwandan genocide, and listening to a white journalist compare her experiences seeing death in different countries. “When I was in Bosnia, I cried every day,” this character said. “I looked at the white faces of women dead in the gutter and thought, ‘That could be my mother.’ In Rwanda, I look at the bodies and I think, ‘It’s just dead Africans.’”

Looking back at what happened in Rwanda, I can’t help but wonder if a similar lack of empathy enabled the rest of the world to turn its back on Rwanda, reasoning that the people they left behind after the evacuation were “just dead Africans.” Has American culture become so numb to the suffering of Africans that it sees their continent as a lost cause? How can we help Americans see Africans as brothers and sisters in Christ, people who could be our family?

As I left the genocide memorials, I often felt empty, dead inside. I wasn’t sure I was capable of feeling even a fragment of the horror that happened there—let alone put it into words. Because there are some things that can’t be put into words, that are so mind-blowing that to even begin to describe them would be to trivialize the truth.

In such moments, it can be tempting to shut down emotionally, because although we may feel empathy, it seems that there’s not much we can do to put it to use. And so it’s all too easy to discard it, and move on.

I wonder what would happen if we instead clung to our empathy, aching and trusting that God can understand even when we have no words and don’t know what to do. As Romans 8:26 puts it, “We do not know what we ought to pray for, but the Spirit himself intercedes for us with groans that words cannot express.”

Because if we hold on to our empathy and cry out to God when we feel helpless, maybe we won’t give up so easily. Maybe we’ll open our eyes and see that a million lives could be saved. And then maybe we’ll use our voice as a church to do something about it.

CONFLICTS IN AFRICA TODAY:

• South Sudan’s foreign minister is warning that Sudan and South Sudan are “on the brink of war” after border violence, and the UN said Tuesday the fighting has displaced about 417,000 people. “If that conflict explodes, it would easily become the largest conventional war on the face of the earth,” wrote George Clooney and John Prendergast in a TIME article about famine as a weapon in Sudan.

• In Somalia, 250,000 people are still facing famine. The Islamist militant group Al-Shabaab has worsened the crisis, recently ordering 16 humanitarian aid agencies to leave Somalia, including the World Health Organization and UNICEF. The New York Times has disturbing photographs of the crisis—and one glimpse of hope, a photograph of one child giving another child a drink.

What’s the duty of the American church now? Is your church taking action to help stop violence and famine in Africa?