But while people are obsessing over privacy, my question is: Where’s my check?
The more I hear about the recent changes to Facebook the more irritated I get, mostly because I haven’t received my check yet. What check?
Listen, Mark Zuckerberg owes me something.
Let me explain. I’m not one of those people who are waiting for their handout from “the man” and I’ve never expected that I’d see my 40 acres and a mule. But I do understand one thing about the new economy: if you can deliver the right potential customers (leads) to advertisers, they will pay you for the service. And the more information you can collect about a person’s interests and buying habits, the better you are able to match that person up with advertisers, and the more money you will make.
This is not a new concept — over the past hundred years or so the advertising industry has made demographics a science. Search providers like Google, Bing, and Yahoo take it to the next level. Ever search for a new car and then notice that some of the display ads that you run across later in the day are new car ads for that same brand you searched for? Google calls this “retargeting” and advertisers are happy to pay for it.
Facebook, on the surface, is like a huge community center where your friends and family get together and share stuff that you like. Did you know that 4 percent of all photos are on Facebook? OK, I’ll wait while you read that sentence again. I’m not talking about 4 percent of photos taken last year, I mean 4 percent of all photos EVER TAKEN. So that community center is HUGE. And while I’m sharing songs and photos on Facebook, they’re taking notes. They know my favorite TV shows and movies, my hobbies, the last book I read . . . they know me almost as well as my wife. All of this information (which I’ve freely shared; no one held a gun to my head) has value.
I recently visited Facebook (and let’s not kid ourselves, it was 60 seconds ago; what can I say? I’m an addict). Amidst the status updates and Farmville accomplishments from my middle school classmates, I see an ad for Klipsch speakers. I like Klipsch — I’m even a fan of their page. I’m not offended or annoyed by the ad, and I’m actually more inclined to click on it simply because I’m interested in it and like the product. Facebook uses the information I provide to show me ads that I would be interested in. So as a target consumer I am pure gold to the company. And I hear that Zuckerberg guy’s got, like, a million dollars. You see where I’m going with this? I want some of that!
“But,” you say, “Facebook is free! Look at the benefit you get from it! Why are you so greedy?” Well, being broke makes me greedy, but that’s a philosophical discussion for another time. My point is that Mark Zuckerberg should be paying me.
Mr. Z, I need to get paid based on the amount of personal information I provide to Facebook. Sharing my hobbies? Three . . . no, five bucks each. You want to know what cars I would maybe like to test drive? I’ll let you know for twenty-five. And I’d better see some serious coin, otherwise I’ll clam up like a . . . clam.
And the real power’s in numbers. Facebook doesn’t care about you as an individual; they simply want to be able to deliver thousands of interested eyeballs to their advertisers. So, the only way that this will succeed is that you, dear reader, have to work with me . . . tell your friends, tell your family . . . post this to your status. If enough of us post, Mark Zuckerberg won’t have any choice but to cut us a check!
Otherwise, we can all just migrate over to Google+, wherehow to make money off of us.