50 Cent at the Daytona 500, where he garnered headlines for a failed attempt to kiss ESPN sportscaster Erin Andrews. Andrews is a spokesperson for SK Energy, the energy drink company cofounded by 50 Cent. (Photo Credit: Marc Serota/Newscom).
Recently it was announced that Erin Andrews, a prominent ESPN sportscaster, is the newest spokesperson for an energy drink owned by rapper and entrepreneur 50 Cent. Days before the announcement, Andrews and 50 Cent made the news during coverage of the Daytona 500. While Andrews was scrambling live on air for an interview with Danica Patrick, the popular female driver on the racecar circuit, Andrews just happened to bump into 50 Cent, who is apparently a motorsports fan as well. The rapper (I respect his marketing genius) attempted to kiss Andrews, but she turned away. The video of the “non kiss” went viral across the Web, garnering substantial attention on social media. In a Huffington Post article posted after her spokesperson deal announcement, Andrews explained that the incident “was my fault,” while mentioning – yet again – the energy drink. Annual spending on energy drinks is estimated at $2.3 billion and it is the fastest growing segment of the soft drink industry.
There’s nothing wrong with journalists promoting a product if it falls outside of their coverage beat and they disclose their relationship to it. Andrews disclosed her relationship to SK Energy after the “non kiss” news event. If someone wants me to pitch a brand, I’ll take the check, as long as I believe in the product. But pitching can be a problem if it involves manufactured news.
Product placement in journalism is becoming more and more of an issue as large corporations take over news organizations and the Internet continues to disrupt traditional revenue models. TV news anchors have been on air live sipping iced coffee paid and provided for by the brand. In 1999, The Los Angeles Times was ripped for a scandal over its revenue sharing agreement with the Staples Center in which part of the deal was to publish a 168-page supplement.
Product placement can erode journalism’s critical role as the defender of the public trust. Soon, we may not be able to tell if what we’re consuming is objective news or a marketing script. During the second inauguration of President Barack Obama, CNN reporters commented on how many people were taking photos with a particular brand of mobile phone and its compatible tablet. Innocent statements? Maybe, but then again CNN anchor Don Lemon has been very giddy on twitter and elsewhere about his affinity for the same brand.
If the people can’t trust the press to deliver real straight news, then whom can they trust? This is where the Church can do some good. The First Amendment to the United States Constitution reads:
“Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.”
There’s a reason why the Founders put the Church and the press in this clause, which is at the heart of what keeps Americans free. The Church and the press are two important institutions that deal with our minds. How we think determines what we do. If you can control a person’s thoughts, you can control his life. As mega corporations gain more control of the media, through ownership and advertising, and use that power to influence and control the government through lobbying and elections, we will be living within a very different America.
Preachers often rail against the media from the pulpit, yet underutilize the media’s power on behalf of the Kingdom. When people distrust the information they’re getting in the world, we must ask: can they honestly turn to your church for the truth? Congregations can learn something from Andrews and 50 Cent and become more media savvy.
GAY UNION: Reginald Stanley and Rocky Galloway became the first homosexual couple to legally wed in Washington, D.C. in March 2010. (Newscom Photo)
“Lord, we’re definitely living in the end times.”
“It’s about Adam and Eve, not Adam and Steve.”
I heard these complaints from callers to a Christian radio talk show in Virginia alarmed by New York’s June 24 vote legalizing gay marriage. Similar cries are being voiced across the country among Christians who apparently believe homosexuality is THE unpardonable sin and biggest threat to marriage. America is headed for hell, they say.
But government legalization of gay marriage may be a blessing in disguise that the church in America needs today. Gay marriage isn’t what Christians should worry about. Conformity is the bigger threat.
Romans 12:2 warns:
Do not conform to the pattern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is — his good, pleasing and perfect will.
Separation of church and state is not just a philosophy concerning the relationships between governments and organized religious institutions. It’s ultimately about the church (people) being the moral conscience that influences the nation (society), as the Founders intended. When people of faith become too close and comfy with society’s secular standards, we get negatively influenced. This is evident in the case of marriage and divorce rates.
The accuracy of divorce rates has been questioned because of difficulties obtaining clear data, but according the Centers for Disease Control and Prevention, the national divorce rate is about 34 percent. According to a study by the Barna Group, the Christian divorce rate is 32 percent. A U.S. Census study released in August indicates that southeastern states have the highest divorce levels. Explanations are that people there tend to marry younger, have less education and lower incomes compared to, for example, their northeastern counterparts whose average divorce rates are the lowest. With the Bible Belt leading the way in divorce, and the national Christian rate mirroring the nation, we’re certainly not the “salt of the Earth” God intended when it comes to marriage.
Not only lay people, but many of Christianity’s most well-known figures are divorcees, even multiple divorcees. Their scandals read like the pop culture celebrity breakups blogsites. How can Christians claim to believe that marriage represents Jesus Christ’s love and eternal bond with the church and is between a man and woman only, yet have equally high divorce rates? How is it that the LGBT (lesbian, gay, bisexual, and transgendered) community that many Christians say is headed for the same fate as Sodom and Gomorrah is a stronger advocate for committed marriages?
Could it be that Christians have “conformed” as the Scripture warns?
America’s Founding Fathers wisely established the separation of church and state in the U.S. Constitution because they understood the disastrous results the church/state union had in Europe. The bond has been a bad dealfor the church for centuries since Emperor Constantine I wedded the Roman Empire to the Catholic Church in A.D. 313 for strategic benefit. Christianity grew and spread, but at the cost of much horrific state-motivated sins, such as the Crusades, colonialism, and slavery, that were sanctioned by the church. Christianity’s moral stature suffered.
Secular and spiritual motives on marriage have often clashed. The marriage debate was at the heart of Protestants splintering from Catholics as King Henry VIII established the Church of England because the Pope refused to annul his marriage. The king wanted to wed a different woman who could bare him an heir to the throne.
If we believe marriage is under God’s higher authority, why would we need the government to change the Constitution to define marriage to our liking? Our greater concern should be that the government never infringe on church freedoms, including whom individual churches choose to marry. Instead of petitioning the government to adopt a definition that not even all Christian agree on (there are also LGBT Christians), show by example why marriage between a man and woman works best. Be the conscience of society by significantly reducing the Christian divorce rate. Otherwise, we’re just hypocrites who have conformed to the world.
I’ve been married once, for nearly 20 years to the same woman. We’ve successfully reared three children into adulthood. It has been wonderful and challenging; my shortcomings and stubbornness over the years haven’t helped. Marriage is not easy and there are situations where couples are better off parting ways. I realized this at age 12, watching inside the courtroom as my parents split.
Still, as Christians our best witness to society on marriage is to put our energy into making our marriages work, not speculating about the end times, or pressing to block two consenting adult citizens from pursuing their equal rights to privacy and happiness under the government’s laws as guaranteed by our Constitution.
In the end, only God’s judgment of all of us — straight or gay — matters.
The opinions expressed in this commentary belong to the writer and are not necessarily the views of UrbanFaith.com or Urban Ministries, Inc.