The Wisdom of Steve Jobs

The Wisdom of Steve Jobs

by | Oct 5, 2011 | Feature, Jelani Greenidge | 8 comments

VISIONARY: Apple cofounder Steve Jobs recently stepped down from his revered role as CEO of the company. Photo: Beck Diefenbach/Newscom.

Despite being a member of the young creative class, I’ve never really been a Mac guy.

Being a Windows computer and Android phone user, I’ve often poked fun at the cult of Mac, a common term for the religious fervor surrounding every new hardware or software release by Apple. When Apple launched the iconic “I’m-a-Mac” commercials, I was consistently entertained, though annoyed at the characterization of PCs as old and stodgy. And I was stoked when Microsoft fought back with their “laptop hunters” ad series, because for a lot of people picking a computer most often comes down to price. My refusal to drink the “iKoolAid” has been a stance of righteous indignation.

But let me be real: for many in my generation, Apple has always been the gold standard for professional grade technology with user-friendly interface. And there are many reasons why the company has remained the #1 purveyor of all things creative and digital. Most of these can be traced to Apple’s iconic (and at times, iconoclast) founder Steve Jobs, who last week announced his resignation as CEO of Apple. Under Jobs’ direction, Apple has become an innovative juggernaut, particularly in its influence in popular culture.

And if there is any class of people who should be interested in creating and influencing culture, it should be pastors. After all, Macs and iPhones are just as embedded into the stereotypes of emerging church planters as skinny jeans, coffee shops, and thick-rimmed glasses.

So in begrudging honor of the cult of Mac (and the hopeful advent of the iPhone 5 with Sprint), here are five lessons, with direct applications to church leadership, that pastors can take from Apple’s Steve Jobs:

Lesson #1: Form and function maximize each other.

The thing that usually sets Apple products apart from the competition is the combination of high-quality components and attractive design. Long before HP launched its campaign proclaiming “the computer is personal again,” Apple had already cornered the market on personalized computers. Remember all of those cute little iMacs that came in different colors? People loved those things because they worked well and they looked fabulous.

Pastoral Application:  You must have both form and function to compete. All pastors who preach the gospel of Jesus Christ are on the same team. So remember, as a pastor you’re not competing with other churches. You’re competing with sports leagues and video games and book clubs and live performance art and all manner of forms of entertainment and leisure that people spend their time doing when they’re not in church.

Therefore, it’s not enough to have EITHER a distinctive style of presentation OR effective programs with solid theology. If the service is all sizzle and no steak, people might be amused or entertained, but not necessarily transformed by the renewing of the mind. On the other hand, how will people come to know the truth about Jesus if there is nothing interesting or attractive to bring them in? Form maximizes function, and vice versa.

Lesson #2: Being first is overrated.

Apple did do many things first, but it did many more things better.

For example, I get irritated every time I see or hear people refer to the iPhone as “the first touch screen phone.” Maybe it was their first touch screen phone, but the HTC Touch Pro had a touch-responsive interface well before the iPhone came out. What Apple had was the first touch-screen phone that was a bona fide hit with consumers. And in the end, that’s what most people will remember, in the same way that only a select few remember the fact that GoBots preceded Transformers on the small screen and in the toy stores. (Yep, I’m a nerd.)

Pastoral application: What matters more is making a connection with people. Being a pastor is fraught with temptations, and one of them is the temptation to join the technology arms race. How many pastors wanted to be the first church in their neighborhood to have a digital projector? Or their own mobile-optimized website? Or iPhone app? Or the first to use a hit TV show as a theme for a sermon series?

What matters more is how well you are connecting with people. Folks won’t give two whits about whether or not you were the first on the scene with the latest gadget or trendy sermon illustration if it doesn’t help them grow closer to God. But when God is moving in their lives and the local neighborhood church is the place where it happens, they might not know if that church has the latest and greatest growth techniques, but they’ll know that God changed their life there.

Lesson #3: Better culture beats better numbers.

One of the things that used to crack me up about Mac users was the claim that their operating systems were inherently safer or more secure because they never had to worry about viruses. This is a classic post hoc ergo propter hoc fallacy, as avid West Wing fans should remember. The people who write malicious code tend to target Windows machines not because Windows operating systems are less secure, but because there are many more Windows machines in operation. This has, more or less, always been the case. Digital criminals go where there is the most amount of money to be taken.

But this Mac-is-safer spin is a great example of how Apple used the power of marketing to change its biggest weakness (less market share) into its biggest strength (dedicated fandom). Part of being cool is the novelty of being apart and distinct from the mainstream, and nobody does cool better than Apple. Starting with the “Think Different” campaign and continuing with the Mac-versus-PC television ads, Apple leveraged its underdog status into a cultural phenomenon that transformed Apple products from mere electronic devices into elite, stylish status symbols. And in so doing, it further dominated the market share of higher-end computers.

Pastoral application: Create a culture, numbers will follow. Church leader and vision strategist Andy Stanley once said something brilliant that I’m choosing to slightly modify. When it comes to churches, I believe that the culture in the hall trumps the mission on the wall. Therefore, it’s not enough to just have good programs or a radical vision.

There must be a culture that embodies your God-given unique vision breathing in every part of your church. It should be something that one can see and feel and notice by spending time with people in the church community. If you can create a culture that does this, you won’t need to worry about chasing the latest fad or trying to intentionally do things to create numeric growth. Chasing after numbers is a lot like chasing after wind. But if you effectively create culture, then you won’t have to spend tons of money on marketing. A compelling Christ-following community sells itself.

Lesson #4: Don’t apologize for excellence.

In the smartphone arena, most of the competition lately has been between iPhones and Android phones, which ideologically means the difference between open standards versus closed standards. Many people prefer Android over the iOS, because Android offers more flexibility and more of an open atmosphere.

Google’s Android platform gained a lot of market share in smartphone sales in the last few years, but Apple had so much market share in the first place because it prioritized a good user experience over customization and openness. There are certainly users who complain about the closed aspect of the iPhone experience, but most of the people who flocked to the iPhone didn’t care about what it couldn’t do, because they were too busy being impressed by what it could do really well.

And the credit for this goes to Steve Jobs, who once said the following:

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”

The subtext is clear — y’all better get used to it, because I’m not changing. Where others saw arrogance, Jobs saw a commitment to a vision. Steve Jobs was a leader who expected excellence of himself and the people around him, and did not apologize for having high standards, even when he took criticism for it.

Because let’s face it, as much as Apple has been an overall success story, there have been plenty of times where Apple products were heavily criticized for things they didn’t have — that is, features that people expected but were left out. Like the lack of floppy drive in the iMac G3. Or no copy-and-paste on the iPhone 3G. Or no Flash support or 4G network access for the iPad 2.

Did Steve Jobs ever apologize for any of these perceived shortcomings? Of course not. Because they were still game-changing products that sold like hotcakes.

Pastoral Application: Be Unapologetically You. The point is not to be arrogant or to never listen to criticism. That would be foolish. The point is to know who God called you to be as a leader, and refuse to be anything or anyone else.

People will always find things to complain about, and will always find a way to compare your ministry to the ministry down the street or the up-and-coming ministry that’s always in the news. And some of your lay leaders might want to know, Why aren’t we active in these areas? Why aren’t we doing some of these ministry events?

You need to have answers to these questions, answers that are grounded in prayer and conviction. You need to be secure enough in your vision to be willing to be confident in your role in the kingdom of God, and to let other churches and other leaders fill their roles.

If it’s true that we’re all one body, then not everyone needs to be a foot or a nose or an elbow.

Be you, let them be them, and everybody wins.

Lesson #5: Don’t be afraid to change.

Compared to most of its product launches, one of the most important defining moments in Apple’s rise to dominance was met with a collective yawn. But when Apple Computer became Apple, Inc., it was more than just empty symbolism. It was an outward sign of the shift that had already taken place from being a company that focused exclusively on a computers to a company that sought to rule many aspects of consumer electronics — phones, televisions, software, and downloaded media in the form of music, TV shows, and movies.

In other words, it was the final marker that Apple, under Steve Jobs, had fundamentally altered its own business model.

It’s not a surprise, then, to read one of Jobs’ most famous quotes about customer service: 

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”

Steve Jobs was not content to simply stay on top of the present market conditions. He was bent on finding out where the market was heading and positioning his company in the best possible way to serve and expand his customer base in light of that coming reality. It’s a high-risk, high-reward proposition. And except for a few missteps along the way, Jobs and Apple generally succeeded in anticipating the future and changing accordingly.

Pastoral application: Allow God to change His church for the better. This is one of the hardest things for successful pastors to understand, that what worked in the past is not necessarily a predictor of what will work in the future. Too many successful ministries become victims of their own success, whereby they get stuck in whatever mode or brand or style of ministry they started with, and they spend the rest of their existence trying in vain to replicate their initial wave of success.

In Eugene Peterson’s The Message paraphrase, this is how John 3:7-8 is rendered:

So don’t be so surprised when I tell you that you have to be ‘born from above’—out of this world, so to speak. You know well enough how the wind blows this way and that. You hear it rustling through the trees, but you have no idea where it comes from or where it’s headed next. That’s the way it is with everyone ‘born from above’ by the wind of God, the Spirit of God.

This is Jesus talking to a confused religious leader about what it means to truly be born of the Spirit. And I think that sometimes when Jesus, through the Holy Spirit, tries to get us church leaders to move in a new direction, we give Him the same response Nicodemus gave, which was essentially … “Wait, what? How?”

According to Dr. Reggie McNeal in The Present Future: Six Tough Questions for the Church, churches are no longer viable organizations when they exist to operate solely as vendors of religious goods and services. We must ask God where and how He is moving, we must listen for where He is calling us to go, and then we must be courageous enough to move ourselves and our organizations into that space.

We’ve got to be willing to change.

And maybe if we do, our churches can do a better job of telling people the truth. And instead of giving people a gospel of hope based on technology, we can give them a gospel of hope based on the person and work of Jesus.

This article was originally posted on August 29, 2011.

The Mask of Social Media

by | Feb 14, 2011 | Entertainment |

Facebook, Twitter, and other social networks have transformed the way we interact, but how real are the virtual selves that we create online?
Unlike any other time in history, the average citizen is getting a taste of the world of celebrity. With little more than a laptop and a user account, we now have the power to create an “image” comprised of photo albums, status updates, and tweets. And we can reap tremendous social praise for our glam-shot photos, humor, and popularity as measured by our quantity of “friends” or “followers.”

But this new era we have knowingly entered, as with any era, will have its repercussions, many still unknown. Though social networking is passionately embraced among those eager to communicate, collaborate, and make money globally, perhaps the world of celebrity offers the best hints as to where this new culture of artificial reality could lead if we’re not careful.

Ten years ago, it would have been absurd for your sister to tell you she was getting married through an email. Just this week, my coworker found out that her sister, who she lives with, was engaged through a Facebook status. In her sister’s defense, it is much more efficient to write a Facebook status, where all of your friends and family can be alerted to an important announcement at once, rather than making separate phone calls. But it is this quest for immediacy, and the pressure to keep up with the times, that ironically will de-socialize our social-centric society. Despite this revelation, the machine cannot be stopped. Critics will become hypocrites; I am no exception as I type this “revelation” on my iPhone while having lunch with a friend.

Celebrities are being forced to become more “real,” via outlets like Twitter, in order to synergize with the new self-made celebrities of social networks and reality television. A Facebook or Twitter profile is seen as a more accurate portrayal of an individual, because it offers the full spectrum of life — personal, professional, and emotional — and it is often less censored than their public persona. What we are discovering is that relatable and local characters are more compelling than super-sensationalized celebrities. Ironically, this encourages the average, “real” citizen to create a more sensationalized version of their own public persona.

By now, both critics and enthusiasts have acknowledged the “Facebook Effect,” but back when the quiet storm was still developing in Silicon Valley, no one could have predicted the power of its impact. This freedom that social networks provide has facilitated political movements, the most recent being the protests in Tunisia and Egypt, which were driven, in part, by messages on Facebook.

While people are starting to realize the power of “image” on social networks, be it real or false, Internet-image security is quickly becoming a powerful new industry, as the world is made smaller and people are forced to submit to the social machine. For example, a new application called uProtect.it was recently introduced on Facebook, to protect comments, status updates, and even prevent Facebook from accessing them. Michael Fertig, CEO of Reputation.com, the company that created the app, highlights its social and political implications: “You want to help the guys in Tunisia? Here’s your tool.”

These concerns spark paranoia, not only for citizens of oppressive nations but also among average citizens right here in the United States who not want their bosses finding out what they did on their “sick day.”

So why can’t we stop sharing our personal business on the Internet? Is it therapeutic, or have we become so self-obsessed that we truly believe the world cares about our every rant and rave?

Movies about the future have all offered commentary on where they think the world is headed socially, and it has always been toward an apathetic, narcissistic society. Although the insights are typically guided by humor, the writers are clearly on to something. The Pixar film Wall-E (2008), for instance, depicted a future where careless humans consumed all the Earth’s resources and were forced to live on a space shuttle. The humans are obese, mobile only with the assistance of flying La-Z-Boy-style chairs. They have no face-to-face interaction; they speak to each other on video chat screens, usually around a pool that they never swim in. The film suggests not only that the trend of ever-greater convenience will eventually lead to chronic laziness, but also that our technology will one day reshape our reality.

A false and perverted reality is also the theme of the 2009 film Surrogates, starring Bruce Willis. This film takes place in a future world where people never leave their home, but interact through surrogate robots that go into the world as more polished versions of themselves. The surrogates are physically and cosmetically superior to their owners. Although this may be extreme, social networks in many ways serve a similar function. We present ourselves in a manner that we feel is more attractive and appealing, and ultimately many of us prefer sharing and interacting that way over connecting in person because of the control we have to carefully manage our image.

It’s obvious that social networking is changing the psychology of our culture. We love being constantly “plugged in.” We crave the immediacy of communication and the instant gratification of seeing friends respond to our random thoughts and observations. We also love the way it has helped us improve our sense of self. Thanks to social media, we now have the opportunity to create an artificial version of ourselves that makes us look good to our friends and followers. But in our enthusiasm to connect, are we in danger of trading truth for virtual reality?
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