When Motebang Moeketsi looks at his country, he sees the majesty of its mountains, the stillness of its rivers and the joy of its people. Moeketsi lives in Lesotho, a country that sits between the Drakensberg and Maloti mountain ranges and is surrounded by South Africa. This land of 2 million residents and numerous awe-inspiring sites is a hidden gem, too long overlooked for Moeketsi’s taste. So Moeketsi, like many of his generation, is capturing and sharing his country’s beauty for the world to see. And what is being seen is changing the world’s view of this continent.

Courtesty of 2nacheki

The beauty and diversity that is Africa is coming to light in photos and video from young Africans who tweet using #TheAfricaTheMediaNeverShowsYou.

Since #TheAfricaTheMediaNeverShowsYou appeared on Twitter, the world has been taking a new look at the continent that can fit North America, China and India within its borders and still have plenty of land to spare. The diversity of cultures, clothing, modern cities, and natural landscapes reveals a side of the continent that most Westerners don’t see on their evening news or in their social studies textbooks.

“In general, the media, especially non-African media, have shown poverty and diseases … little good,” says Moeketsi, a photographer and computer engineering graduate from the University of Cape Town. “Our role as Africans is to turn this mindset around using various channels. This hashtag provides us with that platform. Africa has come a long way from the ruin created by those who now fault us for it. Images and perspective are important because how people perceive you often feeds how they treat you.”

How it got started
That was the sentiment that caused Rachel Markham of Ghana and her friend, Diana Saleh, a Somali-American, to create the hashtag back in June. The two were tired of seeing stereotypical images of the continent that only captured extreme poverty, corrupt governments and people living in jungles. According to a Fader interview, Saleh asked her followers to join her in showcasing the beauty of Africa. The hashtag hit a much-needed-to-be-addressed nerve and hundreds of images were tweeted of contemporary African fashions, amazing ancient and modern architecture and stunning people. The hashtag was mentioned more than 70,000 times in its first few weeks and beautiful images appeared on Instagram as well.

The tweets come from countries all across the African continent, showing photos of countries with growing economies, industry, new construction, energy businesses, IT and banking. As some tweeters have pointed out, all homes are not huts, every country is not at war, and not all African children have flies on their faces.

“We are attempting to change the fixated face of Africa from the dying, malnourished child, to healthy children playing,” says Moeketsi, the father of a 3-year-old son. “Hopefully, we can shed new light on our continent to those who have never been here and those who have been told by the negative images not to come.”

Images as narrative
Some in the Western world, as well as some on the African continent, see the media bombardment of African images of poverty and disease as a holdover from colonialism. Back then, it was the so-called African savages who needed to be civilized. Today’s images continue to depict African countries as powerless and in need of outsiders to take care of them rather than seeing African countries as equals in the community of nations. “By providing other images of Africa, we’re putting our continent on equal footing on the world map,” says Moeketsi. “We’re giving people an alternative, allowing them to learn about Africa’s strengths and beauty, and think about African countries as places to invest in or where they can take an extended vacation … like they would countries in Europe.”

Moeketsi joined the social media revolution a few years ago, tweeting several images he had taken with his Canon EOS. One of the favorite places in Lesotho for this sky-diving and bungee-jumping enthusiast is the scenery around Katse Dam. A photo he tweeted of its calm waters is now being used by the Lesotho Tourism Development Corporation (@VisitLesotho). “This hashtag is doing wonders for Africa,” says Moeketsi. “It’s allowing us to depict Africa exactly how we see it on a daily basis and how we would like others to see it who haven’t been here. We have our share of misfortunes, but what country doesn’t? Homeless people litter the streets of even the wealthiest nations, and yet that has not been reason enough to never zoom in on their beauty. It will always be important to show the troubles so that they are addressed, but it’s equally as important to show the good so that it can be appreciated.”

See more of Moeketsi’s photography on Twitter: @Mocats_ .

Maisie Sparks is a writer and author. Her latest book is 151 Things God Can’t Do.