When social media crash, do you crash and burn along with them? As a society so enamored with staying digitally connected and continually sharing our personal moments and thoughts online, what happens when our newfound forums are momentarily disabled? How do we function, and how do we learn to cope?
For me personally, I’m not exactly sure what to do. I confess: I depend on Twitter for various forms of communication, and I have found that it can be extremely frustrating when I want to send or read a tweet but can’t.
When something as constant as Twitter or Facebook goes down, it makes me think critically about the direction that our society is heading. When did we become so heavily reliant on social sites that share sometimes important or inspirational, but more often than not irrelevant, information about ourselves? And more importantly, what does that mean for us when a social media site is malfunctioning? Does our day collapse along with it?
In my search for sanity during yesterday’s Twitter crash, I ran across three posts that helped me process the situation.
Why is Twitter so addictive?
According to Forbes.com contributor Reuven Cohen, in his article “When Twitter Goes Down, So Does the Social Web,” Twitter has become “the beating pulse of the Internet.” Cohen reflects on the connection and relevance that Twitter holds in our lives. According to him, the site has become the central source of socially aggregated information.
For many users, Twitter serves as our confidant, our cheerleader, and fellow business partner. And when it fails or becomes unavailable, then essentially we do too — well, at least metaphorically.
Adds Cohen, “It’s the first place I look when there is a story worth following. The first place I look for opinions, and the first place I go to share. The instant Twitter goes down, there is an immediate and distinct sense of disconnection from my social graph.”
Yep. Disconnection describes that sinking feeling I had yesterday pretty well.
So after reflecting on why Twitter is so crucial to my day, I was left wondering what I should do in those exasperating times when it is not available. Or, put another way: What can we, the users, do while we wait for something as indispensable as Twitter to get back online?
Well, Dave Larson at the blog TweetSmarter suggests that users first and foremost realize that any problems related with the social media conglomerate will take time to fix. So we need to approach the situation as we would any emergency: stay calm and be patient.
In his post, “Ten Things You Absolutely MUST Know … When Twitter Goes Down,” Larson also advises using your mobile device as an alternative to the Web, during the momentary shut down. Larson recommends waiting before complaining to Twitter, and finally rescheduling any important tweets that need to go out.
A final thought that I was reminded of during my search for Twitter illumination was to always consider, or perhaps reconsider, other social media sites. Interestingly enough, one of the main ways many of us found out about the Twitter outage was through our friend’s status updates on Facebook. So if getting your frivolous or clever thoughts out to the social-media masses is an absolute must, consider Twitter’s larger (though usually clunkier) competitor. This is a major step for a Twitter diehard like myself.
Thankfully, though, Twitter is back up today — just in time for the start of the Olympics. So, there should be plenty to tweet about this weekend.
Happy tweeting, tweeple :0 )