The clothing retailer Gap Inc. is creating yuletide buzz with its latest television ads. But is it the kind the company wants?
Apparently inspired by dance sequences from Disney’s High School Musical, as well as Fox’s Glee, Gap launched a colorful holiday campaign with catchy and inclusive lyrics that include such lines as “Tis the time to liberate … Go Christmas, Go Hanukkah, Go Kwanzaa, Go Solstice” and “Happy Do Whateveryouwannakah!”
It’s all a very cheery, politically correct affair, except that anyone who’s been paying attention the past few Christmases knows that them there are fightin’ words for the American Family Association and other Christian groups that have made it an annual tradition to call out any company that appears to be watering down “Christmas” in its holiday marketing.
This year’s boycott by the American Family Association targets Gap Inc. Brands, including Gap, Banana Republic, and Old Navy, for stripping the “Christ” out of “Christmas.” The call is out for people to avoid shopping at Gap stores through November until Christmas Day. You can find out more at boycottgap.com.
“It’s not just a winter holiday,” says AFA president Tim Wildmon. “Until Gap proves it recognizes Christmas by using it in their newspaper, radio, television advertising, or in-store signage, the boycott will be promoted.”
Indeed, the AFA has even created ato highlight companies that are using Christmas in their promotions and those that are not.
So, what do you think? Are these kind of boycott efforts justified? Do we need to hold retailers accountable for how they treat Christmas in their ad campaigns?